KITCHEN LIFESTYLE OVENS
KITCHEN LIFESTYLE OVENS PRODUCT SPOTLIGHT BAUKNECHT INDUCTION OVEN The Bauknecht induction oven has been hailed as the first induction oven on the market. Essentially, it is an innovative combination of traditional oven and an additional grill with induction ensuring perfect baking and cooking results. The benefits of cooking with induction are obvious – heat can be controlled as quickly as with gas ovens, and at the same time induction uses far less energy. » HALL 7.1a / STAND 101 UNIQUE SELLING POINTS 1 No need to pre-heat Induction means there is no need to preheat the oven – thus shortening the overall cooking time considerably. 2 Efficiency Induction cooking is the most efficient method of cooking by far. 3 Intuitive operation With its touch control and plain text display, Bauknecht’s induction oven is especially easy to use. SIEMENS IQ700 OVEN WITH MICROWAVE The iQ700 is Siemens' first oven to offer connectivity capability. It combines steam injection and the function of a microwave in a single oven. The list of new features includes self-cleaning, smart sensors, a sophisticated design fronted with black or white glass as well as a revamped user interface. » HALL 1.1 / STAND 101 UNIQUE SELLING POINTS 1 Cuts cooking time The varioSpeed feature shortens cooking time by as much as 50%. 2 Coolstart The CoolStart function shortens the cooking time for flat convenience food such as frozen pizza, spring rolls, French fries or chicken nuggets. 3 Multi-function The iQ700 is an oven, microwave and warming drawer all rolled into one. 30
BUYERS' GUIDE COFFEE CAPSULE MACHINES STATE OF PLAY The capsule coffee machine market is split between luxury lifestyle brands based around famous coffee labels and relatively new entries leveraging manufacturing heritage. Developed markets are also seeing major retailers launching their own capsule coffee systems. MARKET The overall Western European market for coffee and espresso machines is becoming tougher, having registered declining value sales for the first half of the year, despite a slight growth in terms of volume. Single-serve Espresso machines were the only segment which saw improved sales, driven by double-digit growth in Italy, the Netherlands and the UK. KEY SELLING POINTS TECHNOLOGY Nineteen bars of water pressure is becoming standard for capsule coffee makers, which is stronger than some of the best manual coffee machines on the market. Capsules are often available online for homedelivered convenience and there is the option of buying cheaper, ‘home brand’ style capsules for most major systems, for price-sensitive customers. Home carbonation At least two major brands are looking to integrate home carbonation to their capsule coffee machines, meaning the same appliance could be used to make a piping-hot espresso and an ice-cold glass of lemonade. FEATURES Accessories There is a vast array of accessories available, presenting excellent cross-selling opportunities. Specially sized cups, stirrers, capsule holders and carousels, milk frothers and complementary foodstuffs are among the most attractive options for bumping up sales. Disc-shaped capsules are available for manual coffee machines, meaning consumers can hone their barista skills with a prepared portion before moving on to grinding and tamping their own doses. Coffee is by far the most popular drink While research shows that coffee is by far the most popular drink and the main motivation for purchase, some systems also offer tea and hot chocolate, as well as readymade cappuccinos and cafe lattes through the use of milk capsules. DESIGN Access to an ecosystem Customers don’t just buy machines that make fresh and delicious cups of coffee; they buy access to an ecosystem. Coffee flavours sold by the machine manufacturer often come with elaborate narratives and elegant packaging to make the customer feel extra special. Cooking appliance brands have started developing their own capsule coffee machine systems, meaning customers have the option of a machine that matches the design of their oven, hob and dishwasher. There are now also integrated capsule machines for the truly luxurious. Partnerships with famous drinks, snacks and cafe brands have broadened these machines’ appeal. VALUE SHARE OF HOT BEVERAGE MAKERS TYPES in EU6 for MAT 2014 INNOVATING @ IFA 42% 9% 34% 15% Trad. Filtercoffee Espresso Fullautomatic Portioned Systems Others FLAMA 1287FL CAPSULE COFFEE MAKER Leading Portuguese home appliance company Flama is releasing a new entrant into the booming capsule coffee maker market. The 1287FL features 950 watts of power, 15 bar pressure pump and a thermoblock heating system. The classic minimalist design is set off by an injected aluminium lever, while the control panel features retro-illuminated buttons. The three beverage sizes - short coffee, large coffee, tea/chocolate - are programmable. » HALL 8.1 / STAND 216 Flama 1287FL Capsule Coffee NESPRESSO INISSIA CONTACT Udo Jansen Global Director Small Domestic Appliances GfK Retail and Technology udo.jansen@gfk.com THE FUTURE Inissia, the latest machine innovation from Nespresso, has been awarded the 2014 Red Dot prize for Product Design. Streamlined for maximum efficiency, this machine lives up to Nespresso’s reputation for high end technology, allowing for a 25 second heat up. Automatic pre-programmed coffee buttons ensure the perfect serving each time, while the automatic power-down after 9 minutes earns it the A Energy Efficiency Class. » HALL 1.1 STAND 102 Increasing machine sales and coffee capsule sales. The growth of this sub-category shows no signs of abatement because consumers are drawn to its speed and convenience. Expect improvements to coffee quality to win over the real aficionados. » HALL 9 / STAND 106 » HALL 1.1 / STAND 102 www.ifa-international.org IFA International • Tuesday 9 th September 2014 31
