Küresel Kriz ve Risk Yönetimi: Yanılgılar ve Gerçekler
Küresel Kriz ve Risk Yönetimi: Yanılgılar ve Gerçekler
Küresel Kriz ve Risk Yönetimi: Yanılgılar ve Gerçekler
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>Küresel</strong> <strong>Kriz</strong> <strong>ve</strong> <strong>Risk</strong> <strong>Yönetimi</strong><br />
2002 Türkiye Tüketici <strong>ve</strong> Alış<strong>ve</strong>riş Davranışları Raporu, Retailing Institute 2002.<br />
Rigby, D. (1999), Winning in Turbulance: Strategies for Success in Tumultuous<br />
Times, Bain Strategy Brief, MA: Bain & Company Inc.<br />
Shama, A. (1993), ―Marketing Strategies during Recession: A Comparison of<br />
Small and Large Firms‖, Journal of Small Business Management, Vol. 31.<br />
Shama, A. (1992), ―Transforming the Consumer in Russia and Eastern Europe.‖<br />
International Marketing Review, 9, No.5: 43-59.<br />
Shama, A. (1985), ―The Voluntary Simplicity Consumer‖, Journal of Consumer<br />
Marketing, Vol. 2, Nr. 4: 57-63.<br />
http://www.emeraldinsight.com/10.1108/eb008146, eriĢim: 24.11.2009.<br />
Shama, A. (1981), ―Coping with Stagnation: Voluntary Simplicity‖, Journal of<br />
Marketing, Vol. 45, (Summer): 120-134.<br />
Sucu, Y. (2000), <strong>Kriz</strong> <strong>Yönetimi</strong>, Ankara: Elit Yayıncılık.<br />
http://yasarsucu.net/word/KY.doc, eriĢim: 26.11.2009<br />
Synovate 2008, <strong>Kriz</strong>ler, Tüketiciler.<br />
Trendview 2008 <strong>Kriz</strong> Modülü.<br />
Türkiye Tüketici Teknolojisi Ürünleri 2008 Satış Trendi Çalışması (2009) GfK<br />
TEMAX Türkiye.<br />
Weiner, D. (2006), ―Crisis Communications:Managing Corporate Reputation in<br />
the Court of Public Opinion‖, I<strong>ve</strong>y Business Journal, (March/April): 1-6,<br />
http://www.nationalpr.com/en/pdf/IBJ_article.pdf, eriĢim: 02.12.2009.<br />
124
Change language