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GITEX DUBAI 2012<br />

تكنولوجيا<br />

MARTIN BIRCH (World Wide Director of Kodak) <strong>in</strong> the Middle East:<br />

We are the market leader and the number<br />

one <strong>in</strong> the GCC<br />

Eastman Kodak Company,<br />

commonly known as Kodak, is<br />

an American mult<strong>in</strong>ational<br />

imag<strong>in</strong>g and photographic equipment,<br />

materials and services company<br />

headquartered <strong>in</strong> Rochester, New<br />

York, United States and <strong>in</strong>corporated<br />

<strong>in</strong> New Jersey. It was founded by<br />

George Eastman <strong>in</strong> 1889.<br />

Kodak is best known for photographic<br />

film products. Dur<strong>in</strong>g most of the<br />

20th century Kodak held a dom<strong>in</strong>ant<br />

position <strong>in</strong> photographic film, and <strong>in</strong><br />

1976 had a 90% market share of photographic<br />

film sales <strong>in</strong> the United<br />

States. The company’s ubiquity was such that its tagl<strong>in</strong>e “Kodak<br />

moment” entered common lexicon as a personal event that<br />

demanded to be recorded for posterity. As part of a turnaround<br />

strategy, Kodak focused on digital photography and digital pr<strong>in</strong>t<strong>in</strong>g<br />

and attempted to generate revenues through aggressive patent<br />

litigation. <strong>Al</strong> <strong>Bayan</strong> Magaz<strong>in</strong>e met the World Wide Director for the<br />

Document Management, Enterprise Services and Solutions of<br />

Kodak <strong>in</strong> the Middle East Mart<strong>in</strong> Birch and conducted <strong>this</strong> <strong>in</strong>terview<br />

with him.<br />

* How can you describe Gitex 2012<br />

- Gitex is <strong>in</strong>credibly impressive, it just gets bigger every year and its<br />

fasc<strong>in</strong>at<strong>in</strong>g to see all the manifacturers here and the great support<br />

from the public so simply the show is superb. The Gitex Dubai show<br />

is professional and one of the best shows <strong>in</strong> the world and it is<br />

amaz<strong>in</strong>g to see all these different technologies here and i th<strong>in</strong>k the<br />

people locally do a terrific job on the show as for us as Kodak, it is a<br />

fabulous opportunity to show the world our latest products and<br />

directions and the way we can add efficiencies <strong>in</strong>to bus<strong>in</strong>esses<br />

without technologies.<br />

This year, we took a much more bigger stand that is open on all full<br />

sides with a very simple style. This openess is a way of us<br />

welcom<strong>in</strong>g people <strong>in</strong>to our stand and show<strong>in</strong>g them all hospitality.<br />

We really wanted to show our commitment to the Middle Eastern<br />

market.<br />

* The kodak products no more<br />

<strong>in</strong>clude cameras<br />

- We had a hundred years as a film<br />

company and I don’t know many<br />

bus<strong>in</strong>esses out there that can actually<br />

have a bus<strong>in</strong>ess for a hundred years for<br />

a one particular product l<strong>in</strong>e. Th<strong>in</strong>gs<br />

move on and as a company we have to<br />

move to the next technology and for us<br />

now the technology is digital so we<br />

moved from the analog bus<strong>in</strong>ess of film<br />

<strong>in</strong>to digital and we are now all about<br />

mak<strong>in</strong>g bus<strong>in</strong>ess much more efficient<br />

with the digital <strong>in</strong>formation so we fully<br />

transformed ourselves from be<strong>in</strong>g a<br />

film company to an <strong>in</strong>formation one.<br />

* How do you describe the GCC market with respect to Kodak results<br />

- The GCC region is very important for us and it is show<strong>in</strong>g phenomeral<br />

growth, so we have a very good market share here and<br />

grow<strong>in</strong>g sales. We are very committed to <strong>this</strong> market, we’ve <strong>in</strong>vested<br />

more <strong>in</strong> the GCC bus<strong>in</strong>ess <strong>this</strong> year and we plan to keep <strong>in</strong>vest<strong>in</strong>g a<br />

l<strong>in</strong>e with our gowth.<br />

* Is it easy to f<strong>in</strong>d professional human resources <strong>in</strong> the CGG<br />

region<br />

- There are a lot of very professional people here and the level of talent<br />

is <strong>in</strong>creas<strong>in</strong>g over time, we have some of the highly educated<br />

people <strong>in</strong> the world and real talented professionals and we are really<br />

pleased to be able to attract them to Kodak.<br />

* What is your message to all competitors <strong>in</strong> the market<br />

- Competition is healthy because it keeps people strong and <strong>in</strong>novat<strong>in</strong>g.<br />

We like to be challenged and as Kodak, we are the market<br />

leader and the number one. Competition keeps push<strong>in</strong>g us to raise<br />

our ga<strong>in</strong>. We <strong>in</strong>novate all the time and br<strong>in</strong>g new products to the market.<br />

This year, we have some very <strong>in</strong>terest<strong>in</strong>g new developments for<br />

Gitex. For the first time we’re show<strong>in</strong>g arabic OCR on our software<br />

which is unique for our <strong>in</strong>dustry and thus customers <strong>in</strong> the arab world<br />

can actually use arabic documents and can extract <strong>in</strong>formation from<br />

the software and recognize the arabic words which for us as an <strong>in</strong>ternational<br />

company is very important.<br />

من اليسار:‏ RASHID PASHA جناه KODAK<br />

مشاركة بارزة ل ‏«كوداك»‏ في جيتكس‏ للتقنية ٢٠١٢<br />

ترى شركة كوداك في معرض‏ جيتكس‏ فرصة مشالية للوصول الى<br />

المهتمين بمنتجاتها المتنوعة من الباءعين والمستخمين النهاءيين.‏ وتأمل<br />

في استغلال هذا الهش من أجل توسيع انتشارها في السوق الإقليمية،‏<br />

وتعزيز العلاقات القاءمة مع عملاءها وعرض‏ تقنياتها على المزي من<br />

المستخمين.‏<br />

وفي إطار توسعها في الشرق الأوسط اكٔكت الشركة موخراً‏ عن صفقة<br />

لتقيم المئات من الماسهات ال ‏وءية لبنك الإمارات دبي الوطني.‏ وتوك<br />

كوداك ان التكامل بين الماسهات ال ‏وءية مع عمليات إدارة الوثاءق تساهم<br />

بتهسين الكفاءة التشغيلية وتوفير النفقات والتكاليف.‏<br />

وتقم الشركة في جيتكس‏ للتقنية ٢٠١٢ أنظمة تراوه أسعارها بين ألف<br />

درهم ومليون درهم.‏<br />

٢٠٩ AL BAYA<br />

AN ECONOMIC MAG - ISSUE 492 - NOVEMBER 2012

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