in this issue - Al Bayan Magazine

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سيارات
ألتيما ٢٠١٣
‏«ريمكو»‏ تكشف عن نيسان
أخاذ وحلول تكنولوجية ابتكارية لا تتوفر في سيارات فئتها
تصميم
من اليمين:‏ تريفور مان،‏ فايز رسامني واتسو كوساكا
كشفت شركة رسامني يونس‏ للسيارات ‏(ريمكو)‏ الموزع الهصري
ألتيما ٢٠١٣
لسيارات نيسان في لبنان النقاب عن سيارة نيسان
كلياً‏ المتفوقة على منافساتها وذات المعايير الجية في فئة
الجيية
سيارات السيان متوسطة الهجم،‏ وذلك خلال احتفال جمع كبار
مسوءولي ‏(ريمكو)‏ وكبار ممشلي شركة نيسان الشرق الاوسط
الإعلاميين.‏
ونيسان العالمية الى جانب حش من
وحول الموضوع،‏ قال المير التنفيذي لشركة نيسان الشرق
اتسو كوساكا ‏«لق أخذنا أح اكٔكشر موديلاتنا نجاحاً‏ وحافظنا
على جوهرها الأساسي وغيّّرنا كل ما تبقى تقريباً‏ - الجمال المرءي
اكٔكشر السيارات
وتجربة القيادة وطبعاً‏ التكنولوجيا.‏ ألتيما الجية كلياً‏ ألتيما
تريفور مان،‏ فايز رسامني واتسو كوساكا امام سيارة نيسان
الجذابة والمفعمة بالمزايا الهادفة والطاقة والرشاقة في فئتها».‏
من جانبه قال رءيس‏ مجلس‏ ادارة شركة ريمكو فايز رسامني ‏«ان
سيارة نيسان ألتيما ٢٠١٣ الجية كلياً‏ تقم حزمة متكاملة من المزايا
الأخاذ في المقصورة الاخلية والشكل الخارجي
تشمل التصميم
أثناء القيادة والتهكم المميز والتسارع الراءع والفعالية في
والراحة
بالإضافة الى الهلول التكنولوجية الابتكارية التي لا
استهلاك الوقود،‏
حالياً‏ في السيارات المنتمية الى الفئة عينها».‏
تتوفر
وختم رسامني ‏«لق صنعت هذه السيارة للأشخاص‏ الذين
يهبون الاستمتاع بهياتهم بشكل كامل ولينا الآن سيارة سيان
فاخرة من الهجم المتوسط تناسبهم تماماً».‏
الأوسط
Trev
vor Mann (Senior Vice
Pres
esident of
Niss ssan Inte ternat ational):
If you got the right product at the right price, than you will grow
Nissan Motor Company Ltd , usually shortened to Nissan , is a
multinational automaker headquartered in Japan. It was a core
member of the Nissan Group, but has become more independent
after its restructuring under Carlos Ghosn .
Nissan was the sixth largest automaker in the world behind Toyota,
General Motors, Volkswagen AG, Hyundai Motor Group, and Ford in
2010. It formerly marketed vehicles under the “Datsun” brand name. As of
2011, the company’s global headquarters is located in Nishi-ku, Yokohama.
In 1999, Nissan entered a two way alliance with Renault S.A. of France,
which owns 43.4% of Nissan while Nissan holds 15% of Renault shares, as
of 2008. Along with its normal range of models, Nissan also produces a
range of luxury models branded as Infiniti. The Nissan VQ engines, of V6
configuration, have been featured among Ward’s 10 Best Engines for 14
straight years. Al Bayan Magazine had the opportunity to meet the Senior
Vice president of Nissan international Trevor Mann and conducted this
interview with him.
* What is the purpose behind your visit to Lebanon
I am relatively new to this region and it was important for me to understand
more of it and Lebanon is an important country for us. We’ve got a long history
in Lebanon and a strong relationship with Rymco, our excellent dealer
distributor here. Globally, Nissan is aiming for market share increase and it is
thus important to understand how we do things on a local market level and
how we can work better together and support Rymco in terms of growing our
البيان الاقتصادية - العد - ٤٩٢ تشرين الشاني ‏(نوفمبر)‏ ٢٠١٢
brand strength and presence in this country and obviously the Altima launch
was the ideal opportunity to come and visit Lebanon.
* Will the price of Nissan Altima 2013 suit all the Lebanese
- Nissan, in all countries, is consistent to offer the right products at the right
price that excites our customers and the Altima 2013 is the product for the
market. We always need to remain competitive but what is important is that
we stick strong to our principles in terms of what we believe that we offer our
customers and their innovation and excitement. Altima 2013 is in a very good
price position within this market and no matter how much competition there is
in any market, if you got the right product at the right price, than you will grow
and we believe that with Altima, we’ve got that formula.
* Can you tell us how Lebanon is being linked to Nissan Power 88 Plan
- We certainly want Lebanon to continue to grow and to contribute to our global
market share objective which is 8%. When we look at Nissan global position,
some countries, such as Lebanon, have already over-achieved the 8%
market share target, but they contribute to Nissan global objective. We want
to grow Nissan Brand everywhere in the world without losing the equity
awareness and strong hold. In addition to this, we have competitive export
basis in Thailand, India, Indonesia and Mexico, so we will have our most competitive
products to match the market and satisfy our customers.
* What is your message to the Lebanese Market
Lebanon seems a very vibrant and exciting country and since Nissan makes
also very exciting products we believe they both can make a perfect match
which will reflect positively on the Lebanese customers.
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