Modulhandbuch - Staatliche Studienakademie Plauen
Modulhandbuch - Staatliche Studienakademie Plauen
Modulhandbuch - Staatliche Studienakademie Plauen
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Studienordnung Studiengang<br />
Handel und Internationales Management<br />
Anlage 2 - <strong>Modulhandbuch</strong><br />
Berufsakademie Sachsen<br />
<strong>Staatliche</strong> <strong>Studienakademie</strong> <strong>Plauen</strong><br />
Lernergebnisse<br />
Wissen und Verstehen<br />
Wissensverbreiterung<br />
On completion of this course, students are supposed to have an overview of the basics of International<br />
Marketing and it’s additional aspects of complexity in comparison to national marketing. They have a<br />
sound knowledge of strategies of International Marketing research to analyse and cultivate national<br />
markets.<br />
Wissensvertiefung<br />
In addition to marketing issues, students know and understand concepts and methods to manage<br />
sales and distribution.<br />
Können<br />
Instrumentale Kompetenz<br />
Students are able to develop country-specific market entry- and cultivation strategies and to adopt the<br />
marketing mix instruments in foreign markets accordingly. The are familiar with instruments of price<br />
management, marketing strategy, sales controlling, distributions processes, order processing and<br />
aftersales.<br />
Systemische Kompetenz<br />
Students are enabled to collect and process data and information from different, inhomogeneous data<br />
sources. They have skills to interpret varied and even contradictory information of foreign market developments<br />
in order to develop an optimized market entry strategy or to modify an existing one. Students<br />
are able to use the provided learning material for further individual knowledge acquisition.<br />
Kommunikative Kompetenz<br />
Students are able to participate in a group work in an active and constructive manner. They are able to<br />
explain and defend a viewpoint with well-grounded arguments. They are open about constructive criticism<br />
and are able to respond to suggestions for improvement in a reasonable way.<br />
Lehr- und Lernformen / Workload<br />
Lehr- und Lernformen<br />
Präsenzveranstaltungen<br />
Vorlesung 30<br />
Seminar 28<br />
Prüfungsleistung 2<br />
Eigenverantwortliches Lernen<br />
Selbststudium 15<br />
Selbststudium (Praxisphase) 20<br />
Prüfungsvorbereitung (Praxisphase) 25<br />
Workload (h)<br />
Workload Gesamt 120<br />
100
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