Modulhandbuch - Staatliche Studienakademie Plauen

Studienordnung Studiengang
Handel und Internationales Management
Anlage 2 - Modulhandbuch
Berufsakademie Sachsen
Staatliche Studienakademie Plauen
Emerging Markets
The lectures of this module will focus on providing a better understanding of “Emerging Markets” by
clarifying the major characteristics that define such a country. They provide a deeper insight into the
respective regional, social, economic, political and cultural mechanisms and particularities. Students
will gain the ability not only to operate in a professional manner on such markets but also to recognize
and assess new and upcoming emerging markets in the future.
Modulcode
7HI-WPM4-HI
Belegung gemäß Studienablaufplan
Semester 5
Credits
Modultyp
Wahlpflichtmodul
Dauer
1 Semester
Verwendbarkeit
6 Studiengang Handel und Internationales Management
Zulassungsvoraussetzungen für die Modulprüfung
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Empfohlene Voraussetzungen für die Teilnahme am Modul
Principles of International Management (7HI-AHIM1-AI)
Cross-Cultural Management, International Project Management (7HI-AHIM3-AI)
International Marketing (7HI-AHIM4-AI)
Lerninhalte
Basics on BRIC-Countries (and other emerging economic regions)
• Market and environmental Analysis
• Local Competition Analysis
• Cultural and behavioural Analysis
• Comparison and contrast of strengths/weaknesses and relations between select emerging regions
and their economies
• Analysis of the relationship between emerging markets and western industrialized countries.
Market Entry Strategies
• Forms of market entry approaches
• Evaluation and Assessment of feasibility and advantages/disadvantages
• Application of MES’s to reference markets via case studies
• Rendering the market entry (Assessment of operative and strategic goals, Analysis of potential
locations, Choice of legal entity, Personnel acquisition, Market exploration)
• Alternative investments
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