Modulhandbuch - Staatliche Studienakademie Plauen

Studienordnung Studiengang
Handel und Internationales Management
Anlage 2 - Modulhandbuch
Berufsakademie Sachsen
Staatliche Studienakademie Plauen
Lernergebnisse
Wissen und Verstehen
Wissensverbreiterung
Students gain and effectively utilize a fundamental knowledge of the most critical emerging regions
and their respective social, cultural and environmental characteristics, policies and structures of the
most relevant emerging countries and a fundamental understanding of their potential and pitfalls.
Wissensvertiefung
Students will deepen the knowledge of the most common forms of market entry as concepts of internationalization
with respect to emerging markets and to obtain a considerable understanding of their
distinct advantages and disadvantages.
Können
Instrumentale Kompetenz
Students will be able to examine and assess the current state and foreseeable development of these
emerging countries in the world economy. They are able to recognize and manage the several organisational,
cultural, social and formal challenges of doing business in emerging markets regarding the
management of people, resources and organisations. To develop the ability to effectively assess and
develop favourable MES’s depending on size and character of a company and the envisioned target
market.
Systemische Kompetenz
Course Participants will be able to evaluate current and foreseeable global economic and market developments
and to derive implications on new upcoming markets as well as their potential and risk.
They are able to independently gather information on target countries, their markets and environment,
to subsequently assess this information and implement them into a coherent strategy to approach the
target market.
Kommunikative Kompetenz
Students understand and assess the importance of differences in verbal and most importantly nonverbal
communication rules of these new markets and their impact on a successful business interaction.
They are able to at least rudimentarily utilize the knowledge gained on intercultural communication
within a specific and professional business relationship with representatives of emerging countries.
Lehr- und Lernformen / Workload
Lehr- und Lernformen
Präsenzveranstaltungen
Vorlesung 50
Seminar 38
Prüfungsleistung 2
Eigenverantwortliches Lernen
Selbststudium 20
Selbststudium (Praxisphase) 50
Prüfungsvorbereitung (Praxisphase) 20
Workload (h)
Workload Gesamt 180
166