Modulhandbuch - Staatliche Studienakademie Plauen

Studienordnung Studiengang
Handel und Internationales Management
Anlage 2 - Modulhandbuch
Berufsakademie Sachsen
Staatliche Studienakademie Plauen
Central and Eastern Europe
Many countries in Central and Eastern Europe became important locations and an integral part of
disaggregated cross boarder value chains not only for multinational companies but also for medium
sized companies. In order to utilize the advantages of these countries and adequately design the configuration
and coordination instruments it is necessary to acquire a deep understanding of the specifics,
the various elements of the business environment, strengths and weaknesses of these countries.
The goal of this course is to provide profound insight for thorough decision making capability.
Modulcode
7HI-WPM3-HI
Belegung gemäß Studienablaufplan
Semester 5
Credits
Modultyp
Wahlpflichtmodul
Dauer
1 Semester
Verwendbarkeit
6 Studiengang Handel und Internationales Management
Zulassungsvoraussetzungen für die Modulprüfung
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Empfohlene Voraussetzungen für die Teilnahme am Modul
Principles of International Management (7HI-AHIM1-AI)
Cross-Cultural Management, International Project Management (7HI-AHIM3-AI)
International Marketing (7HI-AHIM4-AI)
Lerninhalte
Macro-perspective (analysis phase):
• The positioning of the respective country within the world economy (Trade and FDI)
• Status quo of the economic relation with Germany
• Selected regional and sectoral markets
• Investment and business climate
Market Entry Strategies (decision phase):
• Various forms of market entry strategies and their pros and cons for that respective country by
considering the business environment
• Application to respective market supported by empirical findings and case studies
Micro-perspective (operational phase):
• Cultural differences between Germany and the respective country
• Implications for designing foreign operation and HR systems
• Case studies
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