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A Class with Drucker - Headway | Work on yourself

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YOU CAN’T PREDICT THE FUTURE ■ 127<br />

drums for the band, but so<strong>on</strong> developed her voice sufficiently to become<br />

lead singer. She saw to it that a demo tape she had made fell into the right<br />

hands. In 1982, she made her first single, “Everybody,” which became a<br />

hit. She kept working until the future she created was realized, and then<br />

c<strong>on</strong>tinued to set higher and higher goals for herself. She couldn’t predict<br />

her future, but she could create it—and so she did.<br />

It is clear that regardless of your age, background, or wealth, nothing<br />

seems to matter very much if you commit to creating a future—either your<br />

own or a company’s. Somehow you will find a way of getting the job d<strong>on</strong>e.<br />

The Process of Creating Your Future<br />

Peter made it very clear that the process of creating your future, anybody’s<br />

future, begins <str<strong>on</strong>g>with</str<strong>on</strong>g> your goals and objectives. These need to be crystal-clear.<br />

Then you need to determine the acti<strong>on</strong>s that must be taken today to achieve<br />

these objectives in the future. <str<strong>on</strong>g>Drucker</str<strong>on</strong>g> said there was danger in assuming<br />

that today’s trends, whatever they are, will c<strong>on</strong>tinue into the future. This is<br />

where things become a bit tricky. How do you start and yet forget the past?<br />

In analyzing my notes <strong>on</strong> Peter’s c<strong>on</strong>cepts sometime later, I realized<br />

that <str<strong>on</strong>g>Drucker</str<strong>on</strong>g> wasn’t saying what I had first thought. He was not saying that<br />

the planner should forget the past, but rather that <strong>on</strong>e should not assume<br />

that the past or present would c<strong>on</strong>tinue in the future. Peter wanted us to<br />

focus <strong>on</strong> future goals first. Then c<strong>on</strong>sider what we face today and take the<br />

necessary acti<strong>on</strong>s that will point us toward reaching those goals in the<br />

future. As we progress, the envir<strong>on</strong>ment and c<strong>on</strong>diti<strong>on</strong>s are going to<br />

change. We can’t predict these changes. In fact, if we hold to those initial<br />

acti<strong>on</strong>s and stay the course, we’re never going to reach the future we are<br />

intent <strong>on</strong> creating. However, we can and must take new acti<strong>on</strong>s to enable<br />

us to make progress toward and reach these future goals.<br />

C<strong>on</strong>sider the astr<strong>on</strong>auts heading for the mo<strong>on</strong>. The astr<strong>on</strong>auts didn’t<br />

calculate a course to the mo<strong>on</strong> and hold that single course the entire<br />

240,000 miles. If they had held to a single course, they would never have<br />

reached the mo<strong>on</strong>. Instead, they made a mid-course correcti<strong>on</strong>, and they<br />

were prepared to take other acti<strong>on</strong>s and make correcti<strong>on</strong>s to get them to<br />

their goal as required.<br />

My Corollary to <str<strong>on</strong>g>Drucker</str<strong>on</strong>g>’s Process<br />

As <str<strong>on</strong>g>Drucker</str<strong>on</strong>g> saw it, <strong>on</strong>e made necessary decisi<strong>on</strong>s and c<strong>on</strong>tinued to focus <strong>on</strong><br />

the end objective. You didn’t stay tied to old products, services, customs, or

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