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A Class with Drucker - Headway | Work on yourself

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HOW TO MOTIVATE THE KNOWLEDGE WORKER ■ 217<br />

always be necessary for an individual to be in charge,” Peter said.<br />

“Without some<strong>on</strong>e in charge you have a completely permissive organizati<strong>on</strong><br />

<str<strong>on</strong>g>with</str<strong>on</strong>g>out any<strong>on</strong>e at the helm. This will invariably lead to chaos.”<br />

When Peter made his statement rejecting Theory Y as most explained it,<br />

he was bucking a trend which was much in tune <str<strong>on</strong>g>with</str<strong>on</strong>g> the ideas of “real freedom”<br />

and “gentle treatment” advocated by the permissive culture of the<br />

previous decade. As <str<strong>on</strong>g>with</str<strong>on</strong>g> many of his predicti<strong>on</strong>s, he lived to see this <strong>on</strong>e<br />

come true. Peter was not against TQM when it came <strong>on</strong> the scene a few<br />

years later. Total quality, empowerment, ownership, c<strong>on</strong>tinuous improvement<br />

. . . who in his right mind would object to these objectives of a c<strong>on</strong>cept<br />

of motivati<strong>on</strong>al management? Still, the lengths that some organizati<strong>on</strong>s<br />

went in applying TQM c<strong>on</strong>cepts to reach unquesti<strong>on</strong>ably worthwhile<br />

ends could result in serious problems.<br />

Shortly after the peak of TQM activities, Fortune magazine revealed the<br />

results from a two-part survey in which 750,000 middle managers from<br />

<strong>on</strong>e thousand large companies were asked questi<strong>on</strong>s over two three-year<br />

periods which roughly corresp<strong>on</strong>ded to the introducti<strong>on</strong> and implementati<strong>on</strong><br />

versus the c<strong>on</strong>tinuance of TQM in their companies. These middle<br />

managers were asked to rank how their organizati<strong>on</strong>s were doing <strong>on</strong> several<br />

issues that a total quality program could be expected to improve.<br />

Fortune was surprised to discover the overall results between the first<br />

survey and the sec<strong>on</strong>d, that is, the time period that corresp<strong>on</strong>ded roughly<br />

to the introducti<strong>on</strong> of TQM and to its firm establishment <str<strong>on</strong>g>with</str<strong>on</strong>g>in an organizati<strong>on</strong>.<br />

The number of managers that said their companies’ executives<br />

communicated well <str<strong>on</strong>g>with</str<strong>on</strong>g> employees, listened to employee problems, or<br />

treated managers <str<strong>on</strong>g>with</str<strong>on</strong>g> respect as individuals, all declined. In additi<strong>on</strong>,<br />

fewer managers said that their companies were a good place to work. 1<br />

But there was even more evidence that TQM could be dangerous as<br />

many practiced it. Florida Power & Light, winner of Japan’s Deming Prize<br />

for quality management, gutted its quality program because of universal<br />

complaints by an important segment of company employees. Not the managers<br />

or executives, but the very segment of the company that was supposed<br />

to benefit most <str<strong>on</strong>g>with</str<strong>on</strong>g>in a company: the workers. Another corporati<strong>on</strong>, The<br />

Wallace Company, a Houst<strong>on</strong> oil supply company, w<strong>on</strong> the prestigious<br />

United States Malcolm Baldrige Nati<strong>on</strong>al Quality Award, which was based<br />

completely <strong>on</strong> the implementati<strong>on</strong> of TQM. Shortly after receiving the<br />

award, Wallace filed for protecti<strong>on</strong> under the Chapter 11 bankruptcy law. 2

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