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A Class with Drucker - Headway | Work on yourself

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WE’RE ALL ACCOUNTABLE ■ 139<br />

They did not in any way c<strong>on</strong>sider themselves accountable for worker performance<br />

or productivity.<br />

According to Peter, uni<strong>on</strong>s had become accustomed to demanding more<br />

benefits every time a new labor c<strong>on</strong>tract was negotiated. The uni<strong>on</strong> membership<br />

expected this. In fact, the norm was to make demands that every<strong>on</strong>e<br />

knew would not be met, but then the final terms would be better yet<br />

than the previous c<strong>on</strong>tract. The problem was clearly that while the uni<strong>on</strong>s<br />

were gaining more compensati<strong>on</strong> and more favorable working c<strong>on</strong>diti<strong>on</strong>s<br />

for their membership, they were not accountable for worker productivity<br />

or manufacturing costs, and therefore any negative impact <strong>on</strong> the corporati<strong>on</strong><br />

was simply viewed as management’s resp<strong>on</strong>sibility. The uni<strong>on</strong>s’ view,<br />

of course, was that since management was pulling down salaries that<br />

weren’t commensurate <str<strong>on</strong>g>with</str<strong>on</strong>g> their c<strong>on</strong>tributi<strong>on</strong>, why should workers do<br />

otherwise? This view reflected back <strong>on</strong> what <str<strong>on</strong>g>Drucker</str<strong>on</strong>g> saw as management’s<br />

accountability and resp<strong>on</strong>sibilities and how they were related.<br />

As <str<strong>on</strong>g>Drucker</str<strong>on</strong>g> saw it, labor had to be held accountable just as did management.<br />

Adding benefits <str<strong>on</strong>g>with</str<strong>on</strong>g>out increasing productivity just meant that<br />

workers were increasingly less productive and that the company was<br />

increasingly less competitive in the world marketplace. For a start, <str<strong>on</strong>g>Drucker</str<strong>on</strong>g><br />

thought that boards of directors should include uni<strong>on</strong> representatives who<br />

were full and voting members. This wasn’t the practice in those days.<br />

What Peter was stressing was that in an internati<strong>on</strong>ally competitive<br />

envir<strong>on</strong>ment, the time was l<strong>on</strong>g past when management and uni<strong>on</strong>s in a<br />

company should c<strong>on</strong>sider themselves as adversaries <strong>on</strong> the opposite side<br />

of the fence. Company managers and workers were not in competiti<strong>on</strong>;<br />

they were both <strong>on</strong> the same side.<br />

After this lecture, <strong>on</strong>e of my doctoral classmates, the vice president of<br />

a divisi<strong>on</strong> of a major corporati<strong>on</strong>, showed me a book that had been given<br />

to all senior divisi<strong>on</strong>al managers in his corporati<strong>on</strong>. The title was something<br />

to the effect of “Keeping the Uni<strong>on</strong> Out and Minimizing Its Effect.”<br />

Certainly this was clear evidence that at least this major corporati<strong>on</strong> c<strong>on</strong>sidered<br />

the relati<strong>on</strong>ship adversarial.<br />

Former astr<strong>on</strong>aut Frank Borman later served as CEO of Eastern<br />

Airlines. I had known Frank since the time I was a cadet at West Point.<br />

When he was a young Air Force captain, Frank had been my professor of<br />

Thermodynamics. Frank was a book author as well. In his book<br />

Countdown: An Autobiography (Silver Arrow Books, 1988), he speaks of<br />

flying <str<strong>on</strong>g>with</str<strong>on</strong>g> Eastern Airlines pilots for the first time after he became CEO.

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