A Class with Drucker - Headway | Work on yourself

222 ■ A CLASS WITH DRUCKER
__ High pay
__ Good benefits
Now, here are the results. . . . If you were looking for another chart showing
you the rankings, you already have them! That’s right, the factors in the
Survey are ranked exactly in the order of importance to your employees.
I repeat, the factors are ranked exactly in their order as listed. You are
probably surprised <strong>with</strong> these results. I was. These are the results after
interviewing or using this survey for hundreds of thousands of workers.
How many did you get right? Most managers put job security, high pay,
or good benefits in the top five. Some managers put all three in the top
five or even list them as the top three. The reality is that these three factors
are frequently far down on the workers’ list, and in the overall results,
these factors are last.
Now this doesn’t mean that job security, high pay, and good benefits
aren’t important. They are. However, for most workers, the other factors
are more important. Without a doubt, <strong>Drucker</strong>’s contention that there is
more to motivation than money alone is confirmed by this research.
Max DePree, is former chairman and CEO of Herman Miller, Inc., the
furniture maker that Fortune magazine once named one of the ten “best
managed” and “most innovative” companies. His company was also chosen
as one of the hundred best companies to work for in America. In his
best-selling book Leadership Is an Art, (Dell Publishing, 1989) DePree
said, “The best people working for organizations are like volunteers.
Since they could probably find good jobs in any number of groups, they
choose to work somewhere for reasons less tangible than salary or position.
Volunteers do not need contracts, they need covenants.” 5 I’ve heard
Peter say much the same thing: “If we want to motivate workers properly,
we must think of them as volunteers.”
Does This Organization Exist?
Can you think of an organization which has all of the following attributes?
■ The workers work very hard physically, including weekends, <strong>with</strong>
little complaint.