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A Class with Drucker - Headway | Work on yourself

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BASE YOUR STRATEGY ON THE SITUATION ■ 209<br />

are derived from <strong>on</strong>ly 20 percent of the effort—a crucial comment <strong>on</strong> the<br />

proper allocati<strong>on</strong> of always-limited resources. I tried to relate what resulted<br />

in these successes to what might prove successful in modern business.<br />

I wish I had been able to c<strong>on</strong>duct my research <strong>on</strong> an <strong>on</strong>going basis, but<br />

other projects kept cropping up which forced me to drop this work temporarily<br />

and to do something else.<br />

At first I identified several hundred principles of strategy. However, many<br />

were repetitive. I finally whittled this list to <strong>on</strong>ly fourteen principles of the<br />

original group which I thought were completely n<strong>on</strong>repetitive. I extended<br />

the results of my research to other endeavors. I actually did some research<br />

including office politics, sports, and even romance. I was surprised, but the<br />

principles endured in many different areas of human endeavor.<br />

I didn’t share this research <str<strong>on</strong>g>with</str<strong>on</strong>g> Peter at the time. I thought that I’d better<br />

get it all together before approaching him. Also it looked like I had a way<br />

to go. Some of my fourteen principles were too specific to certain situati<strong>on</strong>s.<br />

Others needed to be reworked for clarity and emphasis. Eventually, I<br />

refined my original list again, this time to ten essential principles. I was<br />

pretty proud of myself. They were the distillati<strong>on</strong> from the thinking of the<br />

greatest strategists who have ever lived in many areas of human activity, and<br />

in my opini<strong>on</strong>, they were applicable across the board to all areas <strong>on</strong> human<br />

endeavor, including, of course, business.<br />

I saw Peter at Clarem<strong>on</strong>t after c<strong>on</strong>cluding this research at a c<strong>on</strong>ference<br />

held there in the spring of 2004. I had told him about my work sometime<br />

previously. I had hoped to speak <str<strong>on</strong>g>with</str<strong>on</strong>g> him at the c<strong>on</strong>ference as it was almost<br />

d<strong>on</strong>e, but I did not get the opportunity. He had stopped teaching, and his<br />

colleagues told me that he was clearing out his garage and getting his<br />

papers in order and turning them over to the university.<br />

For various reas<strong>on</strong>s, including both of our schedules and his declining<br />

health, I did not get an opportunity to share these strategy principles <str<strong>on</strong>g>with</str<strong>on</strong>g><br />

him before publicati<strong>on</strong> of them as The Art of the Strategist (AMACOM,<br />

2004). So I cannot say whether he would have agreed <str<strong>on</strong>g>with</str<strong>on</strong>g> them or<br />

whether he would have recognized them as those principles that had been<br />

drivers in his thinking. I did have a number of CEOs and others review<br />

them and comment. I believe they are the essential principles of strategy,<br />

but I cannot claim them to be <str<strong>on</strong>g>Drucker</str<strong>on</strong>g>’s principles of strategy. Still, as was<br />

pointed out at his memorial service after his death, we, his former students,<br />

are all Peter’s “apprentices.” So, from <strong>on</strong>e of many apprentices, here<br />

is what I came up <str<strong>on</strong>g>with</str<strong>on</strong>g>.

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