Grant, Ulysses S., 166 growth, 229 gun industry, 51 gut instinct, 197 Haegg, Gunder, 28 Hannibal, 203, 205 Hannover Air Show, 97 Hart, B. H. Liddell, 208 Haught<strong>on</strong>, Daniel, 108 Henders<strong>on</strong>, Bruce, 203 Herman Miller, Inc., 222 Herzberg, Frederick, 223, 227–229 Hesselbein, Frances, 175 Hewlett-Packard, 119–120 hierarchy of needs, 226–227 Hippocratic oath, 120 Hitler, Adolf, 242 Hodgs<strong>on</strong>, Peter, 68 h<strong>on</strong>or, 113–117 Howe, Elias, 67 human resources managers, 88 hygiene factors, 228, 229 IBM, 47, 51, 52, 101, 163, 202 ICS, Inc., 202 ignorance, problem solving <str<strong>on</strong>g>with</str<strong>on</strong>g>, 58–59 implementati<strong>on</strong>, 125 incompetence, level of, 161 indirect routes, 211 individual motivati<strong>on</strong>, 218–220 industrial revoluti<strong>on</strong>, 99 informati<strong>on</strong>-gathering techniques, 117–118 initiative, seizing, 210 instinct, 197 integrity, 187 interacti<strong>on</strong> <str<strong>on</strong>g>with</str<strong>on</strong>g> followers, 152–154 internal job-related activities, 156 internal social activities, 155 internal societal-benefit activities, 156–158 Internet, 55, 93 interviews, 93, 94 Israel, Ancient, 23–24 Israel Aircraft Industries, 97 Ito, Masatoshi, x Ivers<strong>on</strong>, Ken, 136–137 Jacks<strong>on</strong>, Ira, 247 Jacobs, Owen, 75, 76 Japan, 109–111, 117 Japanese management, 83 INDEX ■ 255 Jews, 34, 112, 242 job campaign plan, 95 job-finding-preparati<strong>on</strong> folder, 91–92, 95 job requirements, 165–169 Jobs, Steve, 40, 101 job satisfacti<strong>on</strong>, 228 job security, 226 Johns<strong>on</strong>, Spencer, 241 Johns<strong>on</strong> & Johns<strong>on</strong>, 25–26 joint accountability, 142–143 Jomini, Antoine-Henri, 208 J<strong>on</strong>es, Harry K., 154 Julius Caesar, 153 Kaiser, Henry, 60–61, 65, 66 Kanter, Rosabeth Moss, 14 K + E (company), 50 Kennedy, John F., 51 Kentucky Fried Chicken (KFC), 237 Klitgaard, Bob, <strong>on</strong> c<strong>on</strong>versati<strong>on</strong>s that matter, xi knock-out factors, 94 knowing your subordinates, 147–159 knowledge, 26, 187, 227 knowledge workers, 162, 215 Kotchian, Carl, 108 labor, accountability of, 138–142 Laine, Erick, 140–141 laws, 51, 112, 240 leadership, 138, 186–188, 215, 218, see also knowing your subordinates left-brain methodology, 63–66 legislati<strong>on</strong>, 130 Leland, Henry M., 106 level of incompetence, 161 Liberty Ships, 59–61 lies, 116, 117 lifetime employment, 83 Lincoln, Abraham, 165, 166 listening, 225, 238 Lockheed Aircraft, 108–109 Macy, Rowland Hussey, 164 Macy’s (department chain), 164 Mad<strong>on</strong>na, 126–127 management, 215, 218, 236–237, 246 management by objectives (MBO), 145, 183 management by walking around (MBWA), 153–154 management c<strong>on</strong>sulting, 31 Management C<strong>on</strong>trol Panel, 189–200
256 ■ INDEX manufacturing costs, 139 Marine Corps Associati<strong>on</strong>, 219 marketing, 96–107 market positi<strong>on</strong>ing strategy, 103–104 market research, 100, 102–103 Marshall, George C., 154–155 Mary Kay Cosmetics, 40, 223–224 Maslow, Abraham, 226–227 mass agreement, impact of, 23–24 mass marketing, 106 mass producti<strong>on</strong>, 99, 106–107 matrix analysis, 203–204 MBO, see management by objectives MBWA, see management by walking around McCarthy, Jerry, 104 McD<strong>on</strong>nell Douglas Aircraft Company, 26, 27 McD<strong>on</strong>nell Douglas Astr<strong>on</strong>autics Company, 30, 45, 87, 101–102, 134, 142, 192 McKinsey C<strong>on</strong>sulting Company, 203, 244 McMah<strong>on</strong>, Vince, 105 media, 130 mental imagery, 41–42 mental rehearsal, 41 merit, 177, 181 metrics, 132 microec<strong>on</strong>omics, 244 Microsoft Corporati<strong>on</strong>, 40 middle management, 153 military service, 82–83 Miller, Giff, 70 Milo of Crot<strong>on</strong>, 37 modeling success, 47 Model T, 50, 107 M<strong>on</strong>ash, John, 233–234 M<strong>on</strong>tgomery, Bernard, 233 moral values, 116 motivati<strong>on</strong>, 215–230 Motorola, Inc., 153, 225 multiple candidates, 169–171 Naisbitt, John, 221 names, learning, 148–152 NASA, 48, 211 needs, hierarchy of, 226–227 negotiati<strong>on</strong>s, 116–117 Nels<strong>on</strong>, Bob, 224 newspapers, 55 niches/niching, 104–106, 202 Nix<strong>on</strong>, Richard, 108 Nucor Corporati<strong>on</strong>, 136–137 objectives, 127, 210, 211 observati<strong>on</strong>, 13 Olds, Ransom E., 106 Oldsmobile, 106 100 percent agreement, 23–24 open minds, 63 operati<strong>on</strong>al strategy, 213 organizati<strong>on</strong>al hierarchies, 161–162 organizati<strong>on</strong>al psychologists, 89 O’Toole, James, <strong>on</strong> <str<strong>on</strong>g>Drucker</str<strong>on</strong>g> in academia, 16 overspecializati<strong>on</strong>, 233 pain sharing, 137 Paredo, Vilfredo, 208–209 Pars<strong>on</strong>s, Le<strong>on</strong>ard, 133 participatory workplace, 218 PAT (process acti<strong>on</strong> team), 156 Patt<strong>on</strong>, George S., 42, 176 pay ratios, 135–136 PCs, see pers<strong>on</strong>al computers Peale, Norman Vincent, 41–42 performance, training and, 180 Pershing, John, 167 pers<strong>on</strong>al computers (PCs), 51, 52, 101 pers<strong>on</strong>al c<strong>on</strong>tacts, 102–103 pers<strong>on</strong>al readiness for job, 72 pers<strong>on</strong>al selling, 104 persuasive selling, 99 Peter, Laurence J., 160–162 The Peter Principle, 160–165 Peters, Tom, ix, 14, 152–153 physiological needs, 227 Pickett, 50 place, 104 Plan B, 127–129, 211 politics, 51 portfolio management, 203 positi<strong>on</strong>ing, 103–104, 210–211 positive mental imagery, 41–42 Powell, Colin, <strong>on</strong> making mistakes, 83, 183 preparati<strong>on</strong>, 234, 239–240 pretexting, 119–120 price, 104 printing press, 99 problem definiti<strong>on</strong>, 64–65 problem solving, 57–68 process acti<strong>on</strong> team (PAT), 156 product, 104, 193 productivity, 139, 157
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A C L A S S W I T H D R U C K E R
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A Class wi
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C O N T E N T S Acknowledgments and
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A C K N O W L E D G M E N T S A N D
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F O R E W O R D Bill Cohen was the
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core competencies, and we also chal
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I N T R O D U C T I O N Peter <stro
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C H A P T E R O N E How I Became th
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HOW I BECAME THE STUDENT ■ 3 retu
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HOW I BECAME THE STUDENT ■ 5 doct
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HOW I BECAME THE STUDENT ■ 7 “I
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HOW I BECAME THE STUDENT ■ 9 Duri
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C H A P T E R T W O Drucker
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DRUCKER IN THE CLASSROOM ■ 13 Mos
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C H A P T E R T H R E E What Everyb
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SELF-CONFIDENCE MUST BE BUILT STEP-
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IF YOU KEEP DOING WHAT WORKED IN TH
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IF YOU KEEP DOING WHAT WORKED IN TH
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IF YOU KEEP DOING WHAT WORKED IN TH
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C H A P T E R S I X Approach Proble
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C H A P T E R S E V E N Develop Exp
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The assembly line, especially the m
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ETHICS, HONOR, INTEGRITY, AND THE L
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C H A P T E R T H I R T E E N You M
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I t C H A P T E R S I X T E E N The
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C H A P T E R S E V E N T E E N Bas
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