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A Class with Drucker - Headway | Work on yourself

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256 ■ INDEX<br />

manufacturing costs, 139<br />

Marine Corps Associati<strong>on</strong>, 219<br />

marketing, 96–107<br />

market positi<strong>on</strong>ing strategy, 103–104<br />

market research, 100, 102–103<br />

Marshall, George C., 154–155<br />

Mary Kay Cosmetics, 40, 223–224<br />

Maslow, Abraham, 226–227<br />

mass agreement, impact of, 23–24<br />

mass marketing, 106<br />

mass producti<strong>on</strong>, 99, 106–107<br />

matrix analysis, 203–204<br />

MBO, see management by objectives<br />

MBWA, see management by walking<br />

around<br />

McCarthy, Jerry, 104<br />

McD<strong>on</strong>nell Douglas Aircraft Company,<br />

26, 27<br />

McD<strong>on</strong>nell Douglas Astr<strong>on</strong>autics<br />

Company, 30, 45, 87, 101–102,<br />

134, 142, 192<br />

McKinsey C<strong>on</strong>sulting Company, 203,<br />

244<br />

McMah<strong>on</strong>, Vince, 105<br />

media, 130<br />

mental imagery, 41–42<br />

mental rehearsal, 41<br />

merit, 177, 181<br />

metrics, 132<br />

microec<strong>on</strong>omics, 244<br />

Microsoft Corporati<strong>on</strong>, 40<br />

middle management, 153<br />

military service, 82–83<br />

Miller, Giff, 70<br />

Milo of Crot<strong>on</strong>, 37<br />

modeling success, 47<br />

Model T, 50, 107<br />

M<strong>on</strong>ash, John, 233–234<br />

M<strong>on</strong>tgomery, Bernard, 233<br />

moral values, 116<br />

motivati<strong>on</strong>, 215–230<br />

Motorola, Inc., 153, 225<br />

multiple candidates, 169–171<br />

Naisbitt, John, 221<br />

names, learning, 148–152<br />

NASA, 48, 211<br />

needs, hierarchy of, 226–227<br />

negotiati<strong>on</strong>s, 116–117<br />

Nels<strong>on</strong>, Bob, 224<br />

newspapers, 55<br />

niches/niching, 104–106, 202<br />

Nix<strong>on</strong>, Richard, 108<br />

Nucor Corporati<strong>on</strong>, 136–137<br />

objectives, 127, 210, 211<br />

observati<strong>on</strong>, 13<br />

Olds, Ransom E., 106<br />

Oldsmobile, 106<br />

100 percent agreement, 23–24<br />

open minds, 63<br />

operati<strong>on</strong>al strategy, 213<br />

organizati<strong>on</strong>al hierarchies, 161–162<br />

organizati<strong>on</strong>al psychologists, 89<br />

O’Toole, James, <strong>on</strong> <str<strong>on</strong>g>Drucker</str<strong>on</strong>g> in academia,<br />

16<br />

overspecializati<strong>on</strong>, 233<br />

pain sharing, 137<br />

Paredo, Vilfredo, 208–209<br />

Pars<strong>on</strong>s, Le<strong>on</strong>ard, 133<br />

participatory workplace, 218<br />

PAT (process acti<strong>on</strong> team), 156<br />

Patt<strong>on</strong>, George S., 42, 176<br />

pay ratios, 135–136<br />

PCs, see pers<strong>on</strong>al computers<br />

Peale, Norman Vincent, 41–42<br />

performance, training and, 180<br />

Pershing, John, 167<br />

pers<strong>on</strong>al computers (PCs), 51, 52, 101<br />

pers<strong>on</strong>al c<strong>on</strong>tacts, 102–103<br />

pers<strong>on</strong>al readiness for job, 72<br />

pers<strong>on</strong>al selling, 104<br />

persuasive selling, 99<br />

Peter, Laurence J., 160–162<br />

The Peter Principle, 160–165<br />

Peters, Tom, ix, 14, 152–153<br />

physiological needs, 227<br />

Pickett, 50<br />

place, 104<br />

Plan B, 127–129, 211<br />

politics, 51<br />

portfolio management, 203<br />

positi<strong>on</strong>ing, 103–104, 210–211<br />

positive mental imagery, 41–42<br />

Powell, Colin, <strong>on</strong> making mistakes, 83,<br />

183<br />

preparati<strong>on</strong>, 234, 239–240<br />

pretexting, 119–120<br />

price, 104<br />

printing press, 99<br />

problem definiti<strong>on</strong>, 64–65<br />

problem solving, 57–68<br />

process acti<strong>on</strong> team (PAT), 156<br />

product, 104, 193<br />

productivity, 139, 157

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