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132 SOUTHERN BAPTIST CONVENTION
(2) Subjects and Speakers
The speakers and subjects during this firsc period of the 1946 Baptist Hour,
were, as follows:
January 6—"The Lordship of Christ" Dr. W. Marshall Craig
January 13—"The Source of Peace" Dr. Robert E. Humphreys
January 20—"Life's Supreme Allegiance" Dr. W. O. Vaught, Jr.
January 27—"Courage for the Tests of Peace" Dr. Francis P. Gaines
February 3—"That the World May Know'' Dr. Baker J. Cauthen
February 10—"Freedom for All Men" Dr. J. W. Storer
February 24—"Christian Men for a Better World" Hon. J. M. Broughton
March 3—"We Must Believe" Dr. Clifton J. Allen
March 10—"Christian Justice in Human Relations" Dr. Clarence W. Cranford
(3) Publicity
In connection with this first period of the 1946 Baptist Hour, the Radio
Committee sent out more than 18.000 news releases publicizing this radio feature
through county and daily newspapers and through the Baptist press and
through the literature published by the Sunday School Board, as well as by hundreds
of thousands of small cards. Thus the Baptist Hour was brought to the
attention of literally millions of people. It is. therefore, not surprising that
the audiences this year for these Sunday morning broadcasts were tremendous.
A conservative estimate is that every Sunday morning we averaged from a
million and a half to three million people listening to the program. Thus basing
our estimate upon the most conservative figure, one dollar invested in the
Baptist Hour carries the gospel to two thousand people. We maintain that
this is a very inexpensive way of carrying a 30-minute program of music and
gospel message to so many people.
3. SECOND SERIES OF 1946—JULY-SEPTEMBER
(1) Subjects and Speakers
During the second 1946 Baptist Hour, July-September, the speakers will be.
as follows:
July 7—"Christian Patriotism for the New Day" Hon. Ellis Arnall
July 14—"Christian Strategy for World Conquest" R. Paul Caudill
July 21—"My Best for Christ" W. Douglas Hudgins
July 28—Junior Day "The Lifting Power of the Cross" H. H. Hobbs
August 4, 11, 18, 25 (to be announced) Harold W. Tribble
September 1 (to be announced) » (to be announced)
September 8, 15, 22, 29 (to be announced) Duke K. McCall
(2) Stations
The stations will be practically the same as those broadcasting the first 1946
Baptist Hour, with some possible slight changes. The subjects will be selected
by a special committee on program composed of members of the Radio Committee
and speakers. The subjects selected will be announced through the Baptist
press within the next few weeks.
(3) Value of Network Broadcasts
There are many practical values in the Baptist Hour which make it eminently
worth while, some of which are as follows:
Through this medium:
a. The gospel message is heard by millions of people; many individuals are
saved, while multiplied thousands of others are strengthened in the faith.
b. Many thousands without good gospel advantages hear our best in song
and sermon.
c. Other thousands who, for inability or indifference, are shutout from
regular church services hear the gospel.
d. Large numbers of other faiths who do not otherwise have the privilege
come to know and appreciate Baptists and the gospel as known and taught
by them.
e. Our loosely organized democracy of nearly six million members of every
stage of culture and position in over 25,000 churches experience a sense of unity
in fellowship and action which they already enjoy in belief.