nineteen hundred and forty-six - Amazon Web Services

SUNDAY SCHOOL BOARD 375
SALES AND ADVERTISING DEPARTMENT
GEORGE W. CARD, Secretary '
It has been an exceedingly busy year for the Sales and Advertising Department.
A number of changes in personnel have been made. Mr. Wallace
Greene, director of copy and layout, left us at the close of the year. Miss
Elizabeth Jacob of the Editorial Division has come to our Department to major
on copy-writing. Mrs. B. M. Herron continues on layout work. Several extra
persons have been employed part-time while continuing their studies at Peabody
College.
With the increased interest in Broadman books, plans are developing to
bring into_ the Department some young man to promote the sale of our own
book publications. During the year all catalogs have been revised; a special
supplement to our Master Key Catalog is to be released early in 1946.
A number of persons have been welcomed into the Department during the
year for instruction preparatory to work in our Book Stores. In our sales
promotion we have enjoyed the splendid co-operation of all of our Book Store
Managers. In the Board's general program of expansion our Department has
shared in Store improvements, giving attention to new equipment and classification
and display of merchandise. Our Department had sales representatives at
nearly all state conventions, and we have met the request of the Managers for
help on many other occasions.
Under the leadership of Mrs. G. T. Lobb there has been a widening interest
in children's books. It is now our purpose to give special attention to books for
youth. To this end the first issue of our new catalog, Contact—Books for
Youth, has made its appearance. Miss Thelma Brown, Book Consultant for the
Department, heads up the very important book reviewing program and book
selection for all promotional literature.
Probably our greatest sales handicap during 1945 was the lack of communion
ware, visual aids, and song books. Our churches are in great need of
these items, and we are looking for some relief during 1946.
In order to give emphasis to church supplies, Mrs. A. T. Ford, office secretary,
is charged with the responsibility of selecting such items for various catalogs.
In, this she will have the co-operation of the special committee of Managers
on supplies.
In co-operation with the other business departments a dealership contract
has been secured with Bell & Howell to distribute their famous FILMOSOUND,
declared to be the very best equipment among projectors. There will be much
publicity on this item among Southern Baptists. Mrs. George Giles, majoring
on visual aids, will give particular attention to Bell & Howell's FILMOSOUND.
A very fine increase was realized in Store sales over 1944. The sales goal
for 1946, unanimously adopted by the Store Managers, has been set as 20%
over 1945 sales.
Division of Editorial Service
CLIFTON J. ALLEN. Editorial Secretary
We are standing on the brink of a new era. Around us may be seen the
shattered ruins of a world order which collapsed because it lacked the foundation
which is Jesus Christ. The need is everywhere urgent for spiritual reconstruction.
To this task God has called us and for this mission he has provided the
Word of power. It is our responsibility to translate into print the truth of the
gospel. It is the one answer to man's desperate need for personal redemption,
moral direction, and social compassion. In the light of this stewardship we have
tried to state the function and purpose of the Division of Editorial Service as we
face a new century in Southern Baptist life:
To produce the periodicals and books that Southern Baptists need to fulfil
their divine mission, as individuals, as Christian families, as churches, as a
denomination; to put into these materials the best in spiritual insight, scholarly
research, professional skill, educational technique, and artistic appeal; to
capture the maximum capacities of printing for propagating the power of the