nineteen hundred and forty-six - Amazon Web Services

138 SOUTHERN BAPTIST CONVENTION
ever, because of the pressure of commercial demands, these two networks do
not offer much promise of similar broadcasts in the future.
Columbia Broadcasting System still follows the policy of rotating all the
leading denominations in its program known as "The Columbia Church of the
Air." In this setup Southern Baptists have been on the Columbia netwdrk
three times during the past Convention year with the following speakers and
subjects:
August 26, 1945—Dr. C. C. Warren, Pastor First Baptist Church, Charlotte,
N. C.
Subject: "THE RELIGION FOR EVERYBODY."
November 4, 1945—Dr. T. F. Adams, Pastor First Baptist Church,
mond, Virginia.
Subject: "RELIGION FOR THE ATOMIC AGE."
March 3, 1946—Dr. K. Owen White, Pastor Metropolitan Baptist Church,
Washington, D. C.
Subject: "THE ROCK OF AGES."
This policy of the national networks of selling no time for religious broa
casting and of granting time only to organizations which represent, in a way, all
the religious groups of the nation, is increasingly becoming the policy of local
stations in dealing with the question of religious broadcasts. This means that
increasingly local stations are not selling any time for religious broadcasts and
are granting time for religious broadcasts only to general ministers groups
or organizations which represent all the religious interests of the community
and no time to individual or denominational groups, except for special events
and special broadcasts.
It is the judgment of the Radio Committee that, with the coming of a
large number of new radio stations throughout our territory, it will be much
easier for local denominational groups and general denominational groups to
secure time on individual stations and regional networks for their programs.
IX. RADIO IN THE SEMINARIES
Convinced that Baptist broadcasting can be increased in the number of
broadcasts as well as in its effectiveness only by presenting a superior program, <
the Radio Committee has consistently advocated the teaching of religious broadcasting
in the three seminaries. The leaders in the three seminaries, consistently
seeking to make the schools of the prophets more effective in meeting the demands
of the preacher in modern life have made, and are making, extensive
study of effective ways of teaching religious broadcasting in the seminaries.
We are happy to report that in two of the seminaries religious broadcasting
was presented in several classes during the seminary year which has just closed.
Undoubtedly within the next year or so all of our seminaries will be offering
effective courses in religious broadcasting, and will have equipment by which
the seminary students can engage in the practice of broadcasting as a part of
their seminary preparation.
X. RIDGECREST RADIO CONFERENCE
August 22-28, 1946
It is a fact that as the modern minister who has finished his seminary tra
ing faces his pastoral responsibilities he must deal with the question of religious
broadcasting. To assist pastors in dealing with all phases of the religious
broadcast, a radio conference will be held at Ridgecrest August 22 through 28
of this year. Dr. Holcomb and his associates have already booked this conference
and following is tentative program for the week:
Thursday, 22nd—8:45 Conference—"Advantages of the Religious Broadcast."
10:00 Southern Religious Radio Conference.
Friday, 23rd—8:45 Conference—"Psychology of the Religious Broadcast."
10:00 Radio Committee of the Southern Baptist Convention.
Saturday, 24th—8:45 Conference—"Preparation of the Religious Broadcast."
10:00 Conference—"FM and Religious Broadcasting."