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Patent It Yourself - PDF Archive

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ChaPter 7 | What SHOULD I do Next? | 177<br />

essence of your invention, like most, is discoverable from<br />

the final product (Box 32), and assume that it’s cheaper<br />

to file a patent application than to manufacture and sell<br />

products embodying the invention yourself (Box 38). Alternatively,<br />

assume that you don’t want to sacrifice the advan -<br />

tages of filing before manufacturing. In either case, you<br />

should prepare and file a patent application (Box 36) and<br />

then manufacture and distribute the invention yourself<br />

with the patent-pending notice (Box E).<br />

I. Test Market Before Filing (Chart<br />

Route 20-32-38-40-F)<br />

Although I know you’d like to manufacture and test market<br />

your invention before filing a patent application on it, I<br />

generally don’t recommend marketing before filing for<br />

patentable inventions because of the following:<br />

1. You have less than one year to do the test marketing<br />

because of the “one-year rule” (Chapter 5, Section E).<br />

2. You may get discouraged unjustifiably if you try to<br />

market your invention and you aren’t successful; that<br />

is—you probably will be too discouraged to file a<br />

patent application and therefore you’ll lose all rights<br />

on the invention forever.<br />

3. You’ll lose your foreign rights, since most<br />

foreign countries or jurisdictions, including the<br />

European <strong>Patent</strong> Office (see Chapter 12), have<br />

an absolute novelty requirement, which means<br />

that if the invention was public anywhere (with<br />

some exceptions) before its first filing date, such<br />

publication will prevent the issuance of a valid<br />

patent.<br />

4. There is a possibility of theft, since anyone who sees<br />

it can (assuming it’s not trade secretable) copy it and<br />

file a fraudulent patent application on it.<br />

5. There are business disadvantages when:<br />

■■<br />

the product has a short or seasonal selling period<br />

or limited market life<br />

■■<br />

test marketing would disclose an easily copyable<br />

product to competitors<br />

■■<br />

the cost of test marketing would be so high as to<br />

outweigh the risk of regular marketing<br />

■■<br />

the product is merely a response to competition,<br />

or<br />

■■<br />

market conditions in the field are changing so fast<br />

that the results of a market test would soon be<br />

obsolete. (Wall St. Journal, 1984 Aug. 27, p. 12.)<br />

So, assuming your invention is discoverable from the<br />

final product (Box 32), ask yourself whether it’s easier<br />

and cheaper to manufacture and test market it than<br />

to file a patent application. If it is, and if you’re also<br />

willing to sacrifice the above five advantages of filing<br />

before manufacturing (Box 38), and the above business<br />

disadvantages don’t apply, you can manufacture and<br />

market your invention (Box 40) before filing. While you’re<br />

test marketing, you can put a warning notice (no legal<br />

effect, but possibly a deterrent one) on your product, such<br />

as “<strong>Patent</strong> Rights Reserved,” as Federal Express did on its<br />

envelopes.<br />

If you discover, within about nine months of the date you<br />

first introduce your product, that it is a successful invention<br />

and likely to have good commercial success, begin<br />

immediately to prepare your patent application (Box F), so<br />

that you’ll be able to get it on file within one year of the date<br />

you first offered it for sale or used it to make a commercial<br />

product.<br />

If your manufacturing and market tests (Box 40) are not<br />

successful, you should generally drop the invention and<br />

concentrate on something else (Box X), although you still<br />

have the right to get a patent on your invention. Thus, if the<br />

market test is unsuccessful, but you feel that you don’t want<br />

to give the invention up forever, by all means follow the<br />

line, and prepare and file the patent application (regular or<br />

PPA) within one year of the first offer of sale (Box F). If you<br />

do manufacture and market your invention, and then later<br />

file a patent application on it, be sure to retain all of your<br />

records and paperwork regarding the conception, building,<br />

testing, and manufacturing of your invention; these can be<br />

vital if you ever get into an interference. (See Chapter 13,<br />

Section K.)<br />

Now that we’ve covered all possible routes on the chart,<br />

I hope you’ve found one that will meet your needs. If your<br />

choice is to file a patent application, move on to Chapters 8<br />

to 10; if you want to try to market your invention first, skip<br />

over to Chapter 11. Chapter 10 also covers design patents.<br />

Tip<br />

Don’t give up your day job. While patents can<br />

sometimes be very profitable for their inventors, unfortunately<br />

great success stories are few and far between. Thus I strongly<br />

advise you not to depend on your invention or any patent to<br />

pull you out of poverty or change your life style, because few<br />

do. Keep your present vocation unless and until you attain<br />

success. If your invention does succeed, that’s a great win and<br />

you should enjoy the success to the fullest. However, in case it<br />

does not, you can still continue as before and learn from the<br />

experience.

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