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Patent It Yourself - PDF Archive

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C H A P T E R<br />

11<br />

How to Market Your Invention<br />

A. Perseverance and Patience Are Essential..................................................................................305<br />

B. Overview of Alternative Ways to Profit From Your Invention.....................................306<br />

1. Route 1: Using a Contingent-Fee Intermediary..................................................................306<br />

2. Route 2: Partial Use of an Intermediary.................................................................................308<br />

3. Route 3: Finding a Manufacturer and Distributor <strong>Yourself</strong>.........................................308<br />

4. Route 4: Having Your Invention Manufactured and Distributed for You............308<br />

5. Route 5: You Distribute...................................................................................................................308<br />

6. Route 6: You Manufacture............................................................................................................308<br />

7. Route 7: You Manufacture and Distribute...........................................................................308<br />

C. Be Ready to Demonstrate a Working Model of Your Invention<br />

to Potential Customers........................................................................................................................308<br />

D. Finding Prospective Manufacturers/Distributors...............................................................309<br />

E. The “NIH” Syndrome.............................................................................................................................310<br />

F. The Waiver and Precautions in Signing <strong>It</strong>................................................................................. 311<br />

G. The Best Way to Present Your Invention to a Manufacturer........................................ 312<br />

H. Presenting Your Invention by Correspondence.................................................................... 313<br />

I. Making an Agreement to Sell Your Invention........................................................................314<br />

J. Manufacturing and/or Distributing the Invention <strong>Yourself</strong>...................................314<br />

1. Financing the Manufacture of Your Invention...................................................................314<br />

2. Prepare a Business Plan...................................................................................................................315<br />

3. Distribution Through Mail Order or the Internet............................................................315<br />

4. Utilize Government Services........................................................................................................315<br />

5. Publicity...................................................................................................................................................315<br />

6. The Premium Marketing Route..................................................................................................316<br />

7. The Celebrity Endorsement Route........................................................................................... 317<br />

K. Summary....................................................................................................................................................... 317

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