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RA 00048.pdf - OAR@ICRISAT

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Grain Marketing in the<br />

West African Semi-Arid Tropics<br />

J. R. Sherman and I. Ouedraogo*<br />

The Sahelian drought of 1968-73 aggravated and<br />

drew world attention to the already precarious<br />

nature of this region's food situation. Nutritional<br />

and caloric deficiencies plague the people of this<br />

area (90% of whom are rural). Production of<br />

sorghum and millet, the dietary staples, is regionally<br />

uneven and generally of a subsistence nature.<br />

Transportation is difficult and costly and storage,<br />

at all but the village level, generally inefficient.<br />

Experts agree, however, that food self-sufficiency<br />

is an attainable goal. All aspects of the food<br />

system, production, marketing, distribution, and<br />

storage are implicated in achieving it.<br />

Considerable research has been done and<br />

continues on means to increase production of the<br />

principal food crops. It focuses on such technical<br />

aspects as changing the cultivation techniques<br />

and using improved varieties of seed for increasing<br />

yield. Founded in the belief that prices, acting<br />

as market signals, also affect the quantity produced,<br />

policy makers have been interested in the<br />

marketing behavior of peasants and the functioning<br />

of grain markets. In response to these<br />

concerns, research has been done on different<br />

aspects of the grain marketing systems of the<br />

West African Semi-Arid Tropics (WASAT), the<br />

Sahelian countries.<br />

The purpose of this paper is to put into<br />

perspective what is known about these marketing<br />

systems and to make recommendations for the<br />

direction of future research in this area. The major<br />

conclusions are that marketing research must<br />

* Center for Research on Economic Development,<br />

University of Michigan, Ann Arbor, Michigan 48109,<br />

USA; and Department of Agricultural Economics,<br />

Michigan State University, East Lansing, Michigan<br />

48824, USA, respectively.<br />

take into account the regional diversities of the<br />

national marketing networks and consider marketing<br />

as one part of the food system. From this<br />

perspective it can identify important constraints to<br />

improving the efficiency of this system and<br />

respond better to the needs of policy makers.<br />

We begin with a descripition of marketing<br />

arrangements, including a summary of the major<br />

marketing channels. This is followed by a review<br />

of the findings of marketing studies done in the<br />

WASAT. We draw two major conclusions which<br />

are supported by these studies and reflect the<br />

authors' personal experience in this area. These<br />

conclusions suggest the major issues for marketing<br />

research in the 1980s and a methodological<br />

approach. The paper ends with a reiteration of all<br />

the conclusions.<br />

We are wary of making generalizations about the<br />

marketing systems of the WASAT. Each nation has<br />

its indigenous market structure, with its<br />

regional and ethnic diversity and each government<br />

its own brand of state intervention. This coupled<br />

with differences in infrastructure (roads, warehouses,<br />

and personnel), crop mix, prices, and<br />

other important variables, makes each country a<br />

special case.<br />

Certain characteristics, however, seem common<br />

to all of the countries and are important for<br />

developing a general understanding of marketing<br />

in this zone. Each of the countries has private and<br />

state marketing systems which coexist. Although<br />

the state has a legal monopoly on grain marketing,<br />

except in Mauritania, it handles only about 20% of<br />

marketed grains. Private trading thrives. Food<br />

crop production is concentrated in cetrain areas of<br />

each country. Consumption needs are concentrated<br />

in large urban areas and rural areas that<br />

have production deficits. Redistribution is costly<br />

and difficult. The dimensions of the problem in a<br />

International Crops Research Institute for the Semi-Arid Tropics. 1982. Sorghum in the Eighties: Proceedings of<br />

Symposium on Sorghum, 2-7 Nov 81, Patancheru, A.P.. India. Patancheru, A.P. India: ICRISAT.<br />

the International<br />

647

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