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RA 00048.pdf - OAR@ICRISAT

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Model I: Diffusion<br />

Model I I :<br />

Feedback<br />

Researcher Farmer Researcher Farmer<br />

Research<br />

territory<br />

Farmer's<br />

field<br />

Research<br />

territory<br />

Farmer's<br />

field<br />

Model I I I : Reconnaisance<br />

Model IV:<br />

Dialogue<br />

Researcher<br />

Farmer<br />

Researcher<br />

Farmer<br />

Research<br />

territory I:<br />

e x p e r i m e n t station<br />

Farmer's<br />

field<br />

Research<br />

territory I:<br />

experiment<br />

station<br />

Research territory:<br />

farmer's field<br />

Research<br />

territory I I :<br />

farming s y s t e m<br />

Figure 1. Models of agricultural research.<br />

livelihood. As t h e late A n d r e w Pearse (1980, p. 20)<br />

has put it:<br />

"For t h e typical rural head of family, t h e central<br />

p r o b l e m of livelihood is o n e of h o w to p r o d u c e<br />

or obtain by e x c h a n g e or purchase sufficient<br />

f o o d for all t h e year round to maintain t h e<br />

m e m b e r s of t h e family in a condition of ' n o r m a l '<br />

g o o d h e a l t h . "<br />

As a result, a great n u m b e r of factors other t h a n<br />

e c o n o m i c a n d technical o n e s enter into innovation<br />

decisions (Mbithi 1977). M o r e o v e r , studies of<br />

diffusion p r o c e s s e s f r e q u e n t l y p o i n t e d o u t that<br />

p e o p l e m o s t likely to adopt agricultural innovations<br />

w e r e t h o s e w h o w e r e m o s t c o s m o p o l i t a n ,<br />

best e d u c a t e d , wealthiest, and had greatest<br />

access to credit (Rogers and S h o e m a k e r 1971). In<br />

short, people m o s t likely to adopt agricultural<br />

innovations w e r e t h o s e m o s t like t h e researchers.<br />

By t h e m i d - 1 9 5 0 s a m o d e l w a s d e v e l o p e d<br />

w h i c h we have labeled t h e feedback m o d e l .<br />

Research w a s still c o n d u c t e d largely on experim<br />

e n t stations a n d rarely on f a r m e r s ' fields.<br />

H o w e v e r , after information w a s supplied t o t h e<br />

f a r m e r o n t h e n e w innovations that research had<br />

p r o d u c e d , t h e f a r m e r w a s asked if he or s h e<br />

— a n d m o r e likely h e than s h e — h a d a d o p t e d t h e<br />

n e w innovation a n d i f not, w h y not. The result w a s<br />

a substantial i m p r o v e m e n t in t h e c o m m u n i c a t i o n s<br />

process t h o u g h it nevertheless r e m a i n e d a o n e -<br />

w a y process. T h e basic underlying a s s u m p t i o n s<br />

6 9 0

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