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Development Plan - City of Playford - SA.Gov.au

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(b)<br />

(c)<br />

(d)<br />

(e)<br />

(f)<br />

a list <strong>of</strong> tenancies and/or activities conducted within the site may be incorporated in the<br />

advertising display but product advertising should be avoided;<br />

where practical, the advertising display should be located near to the principal public access to<br />

the site;<br />

where the display stands more than 1.5 metres above ground level, it should be located a<br />

distance not less than its overall height from an adjoining property boundary, not being a<br />

boundary to a road;<br />

unnecessary duplication <strong>of</strong> advertisements should be avoided, limiting their number to<br />

generally one per site and only increasing this number when the objective <strong>of</strong> identifying the site<br />

to motorists passing on adjoining roads can be markedly improved;<br />

no part <strong>of</strong> the advertising display should overhang any boundary <strong>of</strong> the site;<br />

7 A proliferation <strong>of</strong> free-standing advertising hoardings should be avoided by the concentration <strong>of</strong><br />

primary advertising on a single hoarding which may identify a number <strong>of</strong> businesses or tenancies<br />

occupying a single site. Where a site has two road frontages with arterial or collector roads it may be<br />

appropriate to erect a free standing advertising hoarding facing each road.<br />

8 Advertisements should only cover limited portions <strong>of</strong> the faces <strong>of</strong> a building, so that the character and<br />

style <strong>of</strong> the building is not overwhelmed or obscured.<br />

9 Freestanding advertisements should:<br />

(a)<br />

(b)<br />

(c)<br />

be limited in number to only one primary advertisement per site or building complex although<br />

one secondary freestanding sign may be erected on sites with a major road frontage in excess<br />

<strong>of</strong> 100 metres;<br />

be <strong>of</strong> a scale and size which is compatible with and complementary to development on the site<br />

and, in the locality and not exceed the height <strong>of</strong> such development; and<br />

be consistent with the objectives for the relevant zone or area.<br />

10 Moveable business signs should only be displayed when:<br />

(a)<br />

(b)<br />

(c)<br />

(d)<br />

no other appropriate opportunity exists for an adequate co-ordinated and permanent<br />

advertisement;<br />

no obstruction or infringement <strong>of</strong> safety occurs to pedestrians or vehicle movement;<br />

no unnecessary duplication or proliferation <strong>of</strong> information or advertisements results; and<br />

there is accordance with all the following:<br />

(i) no conflict with any relevant objectives or principles <strong>of</strong> development control;<br />

(ii) co-ordination and uniformity with the theme and design <strong>of</strong> all other advertisements on the<br />

subject site or buildings;<br />

(iii) one such advertisement per site or per major road frontage;<br />

(iv) no encroachment beyond the boundary alignment <strong>of</strong> the subject site or into car parking<br />

areas;<br />

(v) no damage to or need for removal <strong>of</strong> any landscaping on the site;<br />

(vi) maximum <strong>of</strong> one square metre in advertisement area per face, and one metre in height;<br />

(vii) only displayed during the hours the subject business is open for trading; and<br />

(viii) the sign to be securely fixed in its intended location during display hours.<br />

PROCEDURAL MATTERS<br />

Complying <strong>Development</strong><br />

Complying developments are prescribed in Schedule 4 <strong>of</strong> the <strong>Development</strong> Regulations 1993.

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