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(Bk Business) Carol Kinsey Goman Ph.D.-The Nonverbal Advantage_ Secrets and Science of Body Language at Work -Berrett-Koehler Publishers (2008)

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118 <strong>The</strong> <strong>Nonverbal</strong> <strong>Advantage</strong><br />

“She keeps me <strong>at</strong> arm’s length.”<br />

Like facial expressions, h<strong>and</strong> gestures, <strong>and</strong> body postures,<br />

space speaks. And proxemics—the study <strong>of</strong> space as used in<br />

nonverbal communic<strong>at</strong>ion—says volumes about rel<strong>at</strong>ionships.<br />

People communic<strong>at</strong>e through the distances they maintain<br />

during encounters.<br />

TRY THIS<br />

At your next business meeting, notice who sits next to whom.<br />

Most <strong>of</strong> the time, people choose to sit near others they like <strong>and</strong><br />

agree with about the topic to be discussed. <strong>The</strong>y will also find<br />

ways to put distance between themselves <strong>and</strong> those they dislike.<br />

Sp<strong>at</strong>ial Zones<br />

A salesman was taking a client out to lunch, <strong>and</strong> by the time<br />

they’d finished their drinks <strong>at</strong> the bar, I knew the deal was<br />

lost. I w<strong>at</strong>ched the salesman move so close to his prospect<br />

th<strong>at</strong> the client began, very slowly, to inch away. When the<br />

client could st<strong>and</strong> it no longer, he excused himself to make a<br />

phone call—<strong>and</strong> left the restaurant shortly thereafter.<br />

One <strong>of</strong> the easiest mistakes to make during an encounter<br />

with someone is to misjudge how much space the other<br />

person needs to feel comfortable. A mistake here can trigger<br />

a truly deep-se<strong>at</strong>ed response. Anthropologist Edward T. Hall<br />

was one <strong>of</strong> the pioneers in the study <strong>of</strong> proxemics (in fact,<br />

he coined the word), <strong>and</strong> he found th<strong>at</strong> people’s territorial<br />

responses are deeply rooted <strong>and</strong> primitive. <strong>The</strong>y are also predictable—if<br />

you know wh<strong>at</strong> to look for.<br />

<strong>The</strong>re are five zones in which people feel most comfortable<br />

in dealing with one another. One way to think <strong>of</strong><br />

these is as a set <strong>of</strong> invisible bubbles we all carry with us into<br />

the workplace.

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