(Bk Business) Carol Kinsey Goman Ph.D.-The Nonverbal Advantage_ Secrets and Science of Body Language at Work -Berrett-Koehler Publishers (2008)
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Chapter 10: Selling Your Message without Saying a Word<br />
181<br />
participants reported th<strong>at</strong> the pictures pleased them <strong>and</strong> even<br />
made them feel el<strong>at</strong>ed. When asked to frown during the same<br />
kind <strong>of</strong> experiment, subjects reported feelings <strong>of</strong> annoyance<br />
<strong>and</strong> anger. Additional studies demonstr<strong>at</strong>ed not only th<strong>at</strong> a<br />
smile is a consequence <strong>of</strong> feeling happy or content but also<br />
th<strong>at</strong> putting on a smile can induce physiological changes in<br />
body temper<strong>at</strong>ure, heart r<strong>at</strong>e, <strong>and</strong> skin resistance.<br />
<strong>The</strong> best way to cre<strong>at</strong>e a smile is to think <strong>of</strong> something<br />
or someone th<strong>at</strong> genuinely amuses or delights you. But consider<br />
research findings th<strong>at</strong> found th<strong>at</strong> even if the smile were<br />
mechanically produced, positive feelings still emerged. This<br />
study had m<strong>at</strong>ched samples <strong>of</strong> people looking <strong>at</strong> Gary Larson<br />
cartoons. <strong>The</strong> first group ranked every cartoon as funnier<br />
than did the second group. <strong>The</strong> only difference is th<strong>at</strong> members<br />
<strong>of</strong> the first group were asked to hold a pencil crosswise<br />
between their back teeth. <strong>The</strong> simul<strong>at</strong>ed smile caused by the<br />
pencil between their teeth affected their emotion—<strong>and</strong> their<br />
perception <strong>of</strong> the cartoons as funnier.<br />
TRY THIS<br />
Let’s face it, confidence counts. A lot. I’ve seen<br />
many qualified people get passed over for promotion,<br />
lose a sale, or fail an interview simply because they<br />
couldn’t project a confident <strong>at</strong>titude.<br />
<strong>The</strong> next time you go into a situ<strong>at</strong>ion in which you<br />
want to project your most confident self, you can start by<br />
st<strong>and</strong>ing up straight, pulling your shoulders back, <strong>and</strong> holding<br />
your head high. Just by assuming this physical position,<br />
you will begin to feel surer <strong>of</strong> yourself. And if you add a<br />
genuine smile (or even a pencil between your teeth), you<br />
will affect your brain <strong>and</strong> emotions even more positively!