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(Bk Business) Carol Kinsey Goman Ph.D.-The Nonverbal Advantage_ Secrets and Science of Body Language at Work -Berrett-Koehler Publishers (2008)

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Chapter 8: <strong>The</strong> Power <strong>of</strong> Touch<br />

141<br />

Here are some rules to keep in mind so th<strong>at</strong> you can<br />

convey a positive message <strong>at</strong> first touch:<br />

<br />

<br />

<br />

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<br />

<br />

<br />

When shaking h<strong>and</strong>s, look directly into the other<br />

person’s eyes.<br />

Smile.<br />

St<strong>and</strong> when being introduced to someone <strong>and</strong> when<br />

extending your h<strong>and</strong>.<br />

Make sure your right h<strong>and</strong> is free to shake h<strong>and</strong>s.<br />

Always shift a briefcase, papers, beverage, or cell phone<br />

to your left h<strong>and</strong> before you begin the greeting so th<strong>at</strong><br />

your h<strong>and</strong>shaking h<strong>and</strong> is ready for action.<br />

Keep your body squared <strong>of</strong>f to the other person—facing<br />

him or her fully.<br />

Make sure you have palm-to-palm contact <strong>and</strong> th<strong>at</strong> the<br />

web <strong>of</strong> your h<strong>and</strong> touches the web <strong>of</strong> the other person’s.<br />

Research with salespeople indic<strong>at</strong>es th<strong>at</strong> if customers<br />

don’t get this full-palm contact, they wonder wh<strong>at</strong> the<br />

other person is hiding. If so, they may remain uncomfortable<br />

for the rest <strong>of</strong> the interaction <strong>and</strong> be less likely<br />

to purchase.<br />

Offer your h<strong>and</strong> with your palm facing sideways. When<br />

a person <strong>of</strong>fers his h<strong>and</strong> with the palm faced upward,<br />

it is considered a submissive gesture. Conversely, when<br />

someone <strong>of</strong>fers his h<strong>and</strong> with the palm faced downward<br />

(or twists his h<strong>and</strong> downward during the h<strong>and</strong>shake),<br />

it sends a message <strong>of</strong> superiority. But people who <strong>of</strong>fer<br />

a sideways h<strong>and</strong> to shake send a message <strong>of</strong> equality<br />

<strong>and</strong> confidence.<br />

Shake h<strong>and</strong>s firmly, especially if you are female. Women<br />

with a firm h<strong>and</strong>shake make a more favorable impression<br />

<strong>and</strong> are judged to be confident <strong>and</strong> assertive.

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