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(Bk Business) Carol Kinsey Goman Ph.D.-The Nonverbal Advantage_ Secrets and Science of Body Language at Work -Berrett-Koehler Publishers (2008)

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160 <strong>The</strong> <strong>Nonverbal</strong> <strong>Advantage</strong><br />

message you’re delivering, if you don’t genuinely care about<br />

the people you’re trying to motiv<strong>at</strong>e or serve, or if you personally<br />

wouldn’t buy the product or service you are selling,<br />

<strong>at</strong> some point your body cues will leak the truth.<br />

I wanted to tell you th<strong>at</strong> story before going into this final<br />

chapter in which you’ll learn how to make your body language<br />

more positive <strong>and</strong> powerful. If you are trying to fool<br />

people into thinking you are sincere when you’re not, you’ll<br />

need a lot more than a few nonverbal tricks. But if you want<br />

to project your most authentic self—<strong>and</strong> use effective body<br />

language to help you do so—this chapter is full <strong>of</strong> the tips<br />

<strong>and</strong> techniques th<strong>at</strong> will help you do just th<strong>at</strong>! You’ll learn<br />

how to make a positive first impression in a m<strong>at</strong>ter <strong>of</strong> seconds.<br />

You’ll discover wh<strong>at</strong> body language signals to use to<br />

build strong rel<strong>at</strong>ionships with clients <strong>and</strong> customers <strong>and</strong> coworkers.<br />

You’ll get tips on how to project confidence when<br />

making a business present<strong>at</strong>ion.<br />

It all starts with knowing how other people are transl<strong>at</strong>ing<br />

your nonverbal messages.<br />

Your <strong>Body</strong> <strong>Language</strong> as Others Read It<br />

To change your body language, you must first be aware <strong>of</strong><br />

wh<strong>at</strong> your body is saying. And this isn’t as easy as you may<br />

think. Take Sara, for example.<br />

A vice president <strong>at</strong> a utility company, Sara complained<br />

th<strong>at</strong> she was consistently overlooked for senior positions. “I<br />

don’t know wh<strong>at</strong> I’m doing wrong,” she told me. “I’m smart,<br />

enthusiastic, <strong>and</strong> hardworking. I can’t figure out why people<br />

don’t warm up to me.”<br />

Well, maybe she couldn’t figure it out, but if you saw her<br />

in action, you’d know exactly wh<strong>at</strong> her problem was.<br />

During my session with Sara, her eyes darted around the<br />

room as if searching for the nearest exit, her h<strong>and</strong>s made

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