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METRO GROUP : ANNUAL REPORT 2011 : BUSINESS
→ GROUP MANAGEMENT REPORT : 7. SUSTAiNAbiliTy MANAGEMENT
Areas of activity: supply chain and products
Theme goals status goals Measures
Conservation of
resources/food safety/
supplier qualifications
MeTRo GRoUp continues to refine its
strategy on sustainable fishing.
The sustainable range of fish is being
expanded by 15 percent from 96 items
(brands and own brands) in 2009 to 110
MsC-certified items at the end of 2011.
MeTRo GRoUp is expanding its supplier
training programme in developing and
emerging countries.
→ In 2011, training of fish buyers
in the use of the fish inventory
database www.portal-fischerei.de
by Thünen Institute.
→ Internal training for buyers to
increase awareness of the issue of
sustainable fishing.
→ preparation of a MeTRo GRoUp
purchasing policy on sustainable
fishing.
→ Development of division- and countryspecific
implementation guidelines for
MeTRo GRoUp’s purchasing policy on
sustainable fishing.
→ systematic procurement of MsC items.
→ In March 2011, a UnIDo partnership
project with 120 own-brand suppliers
of Metro Cash & Carry and Real is
launched in Russia.
→ In 2011, a UnIDo partnership project
with own-brand suppliers of
Metro Cash & Carry is launched
in India.
→ In 2011, an IFC partnership project
with suppliers of Metro Cash & Carry is
launched in Ukraine.
→ The “star Farm” programme of
Metro Cash & Carry was further expanded
in 2010. a training programme
starts in pakistan in 2011.
→ a partnership agreement regarding
supplier development programmes was
concluded with Bayer Cropscience.
→ p. 132
status
measures