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METRO gROUP : ANNUAL REPORT 2011 : sTRATEgy → sUCCess sToRIes aCTing STraTegiCaLLy! meDiA-SATURn Powerful service features D ue partly to the success of online platforms, competitive pressure in the consumer electronics sector has increased markedly over the past few years. To set itself apart from the competition, Media Saturn has professionally marketed additional, specialised services complementing classical delivery options in 2009. Under the name “Power Service”, the sales division offers such services as equipment installation, the setup of computer systems, maintenance services and technical advice. To be able to provide onsite services, MediaSaturn has set up a decentrally managed network of regional and national partners during the reporting year. This approach allows the div ision to guarantee high quality at competitive prices. At the end of 2011, the “Power Service” was already available in eleven countries. Long-Term VaLue CreaTion GAleRiA kAUFHoF Stores focused on local requirements Department stores in small and mediumsized cities face particular challenges with respect to sales growth and financing. Since 2009, Galeria Kaufhof has addressed these challenges by focusing its 30 city stores on local requirements. Based on a locationspecific analysis of assortments, customer potential and cost structures, the sales division launched a growth programme for each department store that boils down to a focus of assortments and advertising on local requirements. In add ition, in cooperation with central departments, the store managers can implement own measures to enhance customer focus and reduce costs. Following the successful implementation in 2010, Galeria Kaufhof started rolling out the local approach to all German department stores in 2011. TaKing a Far-SigHTeD VieW! meTRo PRoPeRTieS → p. 029 Improved yield through revitalisation S ince the acquisition of the German WalMart business in 2006, the Dreieich location has been part of METRO GROUP’s real estate portfolio. The sale of the property planned for 2009 had to be called off because the Company failed to realise an appropriate price for its location. A key reason for this: the state of the property fell short of current standards. To optimise its negotiating position, METRO PROPERTIES therefore undertook a comprehensive modern isation of the property. In this way, the company has been able to reduce potential risks for investors, for example with respect to the building’s basic structure. Thanks partly to the good cooperation between commercial and technical project teams, the revitalisation of the property was completed below budget. The property was finally sold in the reporting year. Even after the deduction of modernisation costs, revenues from this divestment markedly exceeded the price that could have been attained in 2009.
METRO gROUP : ANNUAL REPORT 2011 : sTRATEgy → THe YeaR In RevIeW aCTing STraTegiCaLLy! THE YEAR IN REVIEW SELECTED EvEnTS DURING THE FINANCIAL YEAR 2011 · q1 / 2011 · International sponsor 24/3/2011: METRO GROUP and its sales divisions Metro Cash & Carry, Saturn and Galeria Kaufhof support the Eurovision Song Contest as an international sponsor. In addition, Metro Cash & Carry is the event’s official supplier. · q2 / 2011 · New umbrella brand communication 6/5/2011: METRO GROUP launches a new umbrella brand communication with the slogan “Made to Trade.”. The objective is to reinforce the strength and economic relevance of the retail and wholesale industry and of the Group. Long-Term VaLue CreaTion · q3 / 2011 · 418 Multichannel strategy expanded 14/7/2011: MediaSaturn acquires online retailer Redcoon, expanding its business model by adding a pure play Internet sales platform. www.redcoon.de moRe THAn 3 million CUSTomeRS AT ReDCoon Cooperation with UNIDO extended 2/9/2011: The United Nations Industrial Development Organisation (UNIDO) and METRO GROUP reinforce their commitment to more efficient supply chains and better food supplies. In 2011, the two partners initiated training programmes for producers and suppliers in India and Russia. Such countries as Kazakhstan and China are scheduled to follow suit. TaKing a Far-SigHTeD VieW! Listing in DJSI World 8/9/2011: METRO GROUP is again listed in the “Dow Jones Sustainability Index World” (DJSI). The index includes companies that lead their sector in terms of environmental, social and economic performance. Inclusion in Carbon Disclosure Leadership Index 16/9/2011: The Carbon Disclosure Project (CDP) includes METRO GROUP in its “Carbon Disclosure Leadership Index” for the first time. The index only includes about 50 of the world’s largest companies that stand out for their highly transparent climate change disclosure. Real estate fund placed 29/9/2011: METRO PROPERTIES places 20 Italian Metro Cash & Carry stores into a closedend real estate fund and sells all fund shares to institutional investors. Gross revenue from the transaction amounts to about €300 million. €300 million TRAnSACTion ReVenUe → p. 030
Page 1 and 2: 24/7 online - SHoPPinG! - inTeGRATe
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ASIA E F G H SALES EASTERN EUROPE (
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