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METRO gROUP : ANNUAL REPORT 2011 : sTRATEgy sTRATEGY 1 FACETs OF sUsTAiNABiLiTy AT METRO gROUP A HoliSTiC APPRoACH UnDeRPinS oUR SUCCeSS To remain on our profitable growth path, we must conduct our core business sustainably. This means that we want to consider environmental and social requirements in all our business decisions and in all processes along the value chain. We combine this approach with our economic objectives to create a broad growth-generating strategy. In this way, sustainability complements our operating business and creates new opportunities for our Company as it engages in a dialogue with its customers, shareholders, employees and other stakeholders. 201 SOCIETY GROWTH ENVIRONMENT ECONOMY – meTRo GRoUP – FoCUSeD on iTS STRATeGy → p. 023 sTRATEgy 1
sTRATEgy 1 METRO gROUP : ANNUAL REPORT 2011 : sTRATEgy → ConTenTs → p. 024 → p. 025 “THe CUSTomeR DeCiDeS” inTeRVieW WiTH THe CHAiRmAn oF THe mAnAGemenT BoARD → p. 028 eXemPlARy eFFiCienCy AnD VAlUe enHAnCemenT SUCCeSS SToRieS → p. 030 THe yeAR in ReVieW → p. 032 yoU SHoP AT oUR SToReS eVeRy DAy … UmBRellA BRAnD CAmPAiGn → p. 044 STRATeGiC PoSiTioninG oF meTRo GRoUP → p. 045 MeTRo GRoUp → p. 047 Metro Cash & Carry → p. 049 Real sTRATEGY → p. 051 Media-saturn → p. 053 Galeria Kaufhof → p. 055 Real estate → p. 057 SHAPe 2012 → p. 057 Clear structures → p. 058 Changed corporate culture → p. 059 Consistent controls → p. 059 Management support
Page 1 and 2: 24/7 online - SHoPPinG! - inTeGRATe
Page 3 and 4: METRO gROUP in figures 1 € millio
Page 5 and 6: Our Real sales division also consid
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ASIA E F G H SALES EASTERN EUROPE (
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