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pdf (22.8 MB) - METRO Group

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sTRATEgy 1<br />

<strong>METRO</strong> gROUP : ANNUAL REPORT 2011 : sTRATEgy<br />

→ ConTenTs → p. 024<br />

→ p. 025 “THe CUSTomeR DeCiDeS”<br />

inTeRVieW WiTH THe CHAiRmAn oF THe mAnAGemenT BoARD<br />

→ p. 028 eXemPlARy eFFiCienCy AnD VAlUe enHAnCemenT<br />

SUCCeSS SToRieS<br />

→ p. 030 THe yeAR in ReVieW<br />

→ p. 032 yoU SHoP AT oUR SToReS eVeRy DAy …<br />

UmBRellA BRAnD CAmPAiGn<br />

→ p. 044 STRATeGiC PoSiTioninG oF meTRo GRoUP<br />

→ p. 045 MeTRo GRoUp<br />

→ p. 047 Metro Cash & Carry<br />

→ p. 049 Real<br />

sTRATEGY<br />

→ p. 051 Media-saturn<br />

→ p. 053 Galeria Kaufhof<br />

→ p. 055 Real estate<br />

→ p. 057 SHAPe 2012<br />

→ p. 057 Clear structures<br />

→ p. 058 Changed corporate culture<br />

→ p. 059 Consistent controls<br />

→ p. 059 Management support

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