pdf (22.8 MB) - METRO Group

METRO GROUP : ANNUAL REPORT 2011 : STRATEGy
→ shape 2012
Consistent controls
Management of shape 2012 is supported by a targeted implementation
method. each company develops own measures to
meet centrally specified objectives. These measures are
documented in detail in a proprietary database. This database
also serves to continually monitor the degree of target
achievements: the companies conduct progress assessments,
identify deviations from plans and, if necessary,
adjust their measures. This process enables us to provide a
transparent overview of implemented changes, to effectively
manage individual measures and to foster the cooperation
among all involved.
shape 2012 is managed on the basis of seven focal areas:
→ Customer orientation
→ procurement
→ own-brand management
→ new business models
→ Delivery services
→ processes in the stores, outlets and administrative
departments
→ logistics
Management support
→ p. 059
our executives are key drivers of change in our organisational
structures and corporate culture. We support them in this
role by offering them targeted training and comprehensive
internal communications material. The Group’s leadership
philosophy was also a key topic at our management conference
in May 2011. The Management Board of MeTRo aG and
the roughly 400 participants discussed ways in which they
can contribute to the Company’s value enhancement.
We expanded internal communications related to shape 2012
during the reporting year to motivate employees to implement
this programme. The “success stories” – reports about
best-practice measures which the Management Board of
MeTRo aG regularly sends out to executives and which have
also been published on MeTRo GRoUp’s intranet since 2011 –
continue to form a key communication element. our goal is to
intensify the exchange of experiences within MeTRo GRoUp
and honour successful changes.