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METRO GROUP : ANNUAL REPORT 2011 : BUSINESS
→ GROUP MANAGEMENT REPORT : 7. SUSTAiNAbiliTy MANAGEMENT
Areas of activity: social policies and stakeholder dialogue
Theme goals status goals Measures
Corporate citizenship assumption of corporate social
responsibility by donating food and
money while reducing food waste.
as part of its “familymanager” initiative, Real
will have supported more than 1,500 kindergartens
in Germany by the end of 2011.
Real: national support for socially deprived
children.
stakeholder dialogue MeTRo GRoUp continues to conduct
dialogue with experts and stakeholders
regarding animal protection.
→ proceeds from the sale of nearly 38,000
copies of the cookbook “Das Gute essen”
(eat good food) and 3,800 full versions
of an app of the same name were
donated to the food bank organisation
“Bundesverband Deutsche Tafel”.
→ Increased support for the Tafel and
food bank movement at the international
level by internally addressing
sales countries in an effort to expand
or initiate such activities.
→ The “Care & share” programme at
Metro Cash & Carry is expanded from
18 countries in 2009 to 22 in 2011.
→ Real’s donations to the Tafel organisation
included five tonnes of food to the
national Tafel conference and other
food donations to the ecumenical/protestant
church conference.
→ „real,- familymanager“
“sie kaufen. Wir spenden!”
(You buy. We donate!)
→ Real: Christmas Wish Tree Campaign
– 15,000 children received gifts; marketing
support for the children’s aid
organisation sos Children’s villages
Germany, e.g. a customer breakfast –
total donation: €43,000
Work includes:
→ animal protection advisory Council of
north Rhine-Westphalia.
→ expert discussion on lobster husbandry
at the Bavarian Ministry for Food,
agriculture and Forests (BaystMelF).
→ expert discussion on castration of
young pigs with Qs GmbH.
→ Meeting with the German animal
protection association.
→ expert discussions with the albert
schweitzer Foundation on the topics
“eggs from caged hens” and
“rabbit husbandry”.
→ p. 137
status
measures