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5.11.8 Disparagement<br />

NOTE<br />

5.12 Security <strong>Rules</strong><br />

Merchants<br />

5.12 Security <strong>Rules</strong><br />

<strong>Rules</strong> on this topic appears in Chapter 10, “Asia/Pacific <strong>Rules</strong>”; Chapter 13,<br />

“Latin America and the Caribbean Region <strong>Rules</strong>”; and Chapter 15, “United States<br />

Region <strong>Rules</strong>.”<br />

An Acquirer must ensure that each of its Merchants and the Merchants’ DSEs<br />

comply with all of the requirements set forth in this Rule 5.12.<br />

5.12.1 Sale or Exchange of Information<br />

A Merchant must not sell, purchase, provide, exchange or in any manner<br />

disclose Card account number, Transaction, or personal information of or<br />

about a Cardholder to anyone other than its Acquirer, to the Corporation, or in<br />

response to a valid government demand.<br />

This prohibition applies to Card imprints, TIDs, carbon copies, mailing lists,<br />

tapes, database files, and all other media created or obtained as a result of a<br />

Transaction.<br />

5.13 Discounts or Other Benefits at the Point of Interaction<br />

NOTE<br />

Compliance Zones<br />

A Rule on this topic appears in Chapter 10, “Asia/Pacific Region <strong>Rules</strong>”; Chapter<br />

11, “Canada Region <strong>Rules</strong>”; Chapter 12, “Europe Region <strong>Rules</strong>”; Chapter 13,<br />

“Latin America and the Caribbean Region <strong>Rules</strong>”; and Chapter 14, “South<br />

Asia/Middle East/Africa Region <strong>Rules</strong>”.<br />

The following table identifies the noncompliance category that the Corporation<br />

has assigned to the Standards described within this chapter. These<br />

noncompliance categories are assigned for the purposes of assessments under<br />

the compliance framework described in Rule 3.1.2.<br />

Rule Number/Rule Title Category<br />

5.1 The Merchant Agreement A<br />

5.2.1 Acquiring Transactions B<br />

5.2.2 Merchant and Sub-merchant Compliance with the Standards A<br />

5.2.3 Merchant Information B<br />

©1969–2012 <strong>MasterCard</strong>. Proprietary. All rights reserved.<br />

<strong>MasterCard</strong> <strong>Rules</strong> • 12 December 2012 5-19

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