MasterCard Rules (PDF)

NOTE
Special Issuer Programs
6.3 Brand Value Transactions and Proprietary Accounts
example, a chip or magnetic stripe) must not facilitate or otherwise enable
the use of a competitive payment product for the non-payment benefit or
service.
A variation to this Rule appears in Chapter 12, “Europe Region Rules.”
6.3.1 Proprietary Account Access
The Corporation exclusively determines if a proprietary account number may
be used on a Card as a BVT. A proprietary account number that the Corporation
determines may be used on a Card as a BVT may have one or more of the
following characteristics:
1. The proprietary account number is different from the Card account number.
The proprietary account number may appear on the Card face, be encoded
on the Card, or be cross-referenced in the Customer or a Partner’s system.
2. The proprietary account number is used in a system or network for
authorization and settlement that is distinct from the Interchange System
and is not used in the Interchange System.
3. Any billing related to use of the proprietary account number is distinct from
any billing for the Card account, whether as part of a common statement
or in a separate statement.
Access to a proprietary account by means of an Affinity Card Program Card
or Co-brand Card Program Card is authorized only with the prior written
consent of the Corporation. In addition, such a Program Card must afford the
Cardholder access to the same proprietary account that the Partner previously
established for the Cardholder, for payment of the same particularly defined set
of transactions that were previously payable by other means. The Corporation
must approve, in advance and in writing, of the locations, services, and parties
for which the proprietary account access feature is available.
6.3.2 Fees and Reporting Requirements
From time to time, the Corporation may establish, implement, and collect fees,
assessments, or both arising from or related to BVTs, proprietary accounts,
or both.
If a BVT involves an Affinity Card Program or a Co-brand Card Program, the
Customer must separately report to the Corporation the number of Cards
outstanding, the proprietary account sales volume on such Cards, and any other
requested information in the form and at such times as the Corporation requires.
NOTE
A variation to the Rule appears in Chapter 10, “Asia/Pacific Region Rules.”
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MasterCard Rules • 12 December 2012 6-5