MasterCard Rules (PDF)

Trademarks and Service Marks
Compliance Zones
No Customer or other Licensee or Sub-licensee or any of its affiliates may
register, attempt to register, or in any way make use of any Marks or any mark
or term that the Corporation in its sole discretion deems to be derivative of,
similar to, dilutive of, or in any way related to a Mark on any Card, device, or
other application associated with a payment service that the Corporation deems
to be competitive with any Activity of the Corporation. Without limitation, the
foregoing shall specifically apply to registration or use of any mark or term that
incorporates, references, or otherwise could be confused or associated with any
Mark currently or previously Licensed, sublicensed (to the extent sublicensing
has been previously permitted), or used by a Customer, its Sub-licensees and
permittees, and their respective successors or assignees (including, without
limitation, by virtue of acquisition by merger or otherwise, bankruptcy or
voluntary or involuntary winding-up.)
NOTE
An addition to this Rule appears in Chapter 10, “Asia/Pacific Region Rules”;
Chapter 13, “Latin America and the Caribbean Region Rules”; and Chapter 15,
“United States Region Rules.”
4.2.13 Use of Other Acceptance Marks on Cards
No acceptance mark may appear on a Card except as set forth in the Standards,
including the Card Design Standards System.
NOTE
An addition to this Rule appears in Chapter 10, “Asia/Pacific Region Rules,” as
it pertains to Australia; Section 11a; “Canada Region Code of Conduct Related
Rules”; Section 12b, “SEPA Rules”; Chapter 13, “Latin America and the Caribbean
Region Rules”; Chapter 15, “United States Region Rules”; and Section 15b,
“United States Region PIN-based Debit Transaction Rules.”
4.2.14 Use on Mobile Payment Devices
Compliance Zones
Standards governing the use of Marks on Mobile Payment Devices are set
forth in the MasterCard PayPass Branding Standards, which are incorporated
into these Rules by reference. Information regarding the MasterCard PayPass
Branding Standards is available by e-mail from paypass@mastercard.com.
The following table identifies the noncompliance category that the Corporation
has assigned to the Standards described within this chapter. These
noncompliance categories are assigned for the purposes of assessments under
the compliance framework, as described in Rule 3.1.2.
©1969–2012 MasterCard. Proprietary. All rights reserved.
MasterCard Rules • 12 December 2012 4-9