MasterCard Rules (PDF)

Trademarks and Service Marks
4.2 General Rules for Use of the Mark
A Mark may only be used by Customers and Licensees to identify and promote
Activities, in compliance with the Standards.
4.2.2 Compliance
Any use of a Mark must comply with the License, the Standards, and all of the
Corporation’s reproduction, usage, and artwork standards as may be in effect
from time to time.
4.2.3 Required Use
Each Customer must prominently display the applicable Mark in all advertising,
marketing, promotional, and collateral materials promoting a program or service
offered by the Corporation. The inclusion of the MasterCard Word Mark in the
headline or title, or the prominent display of the MasterCard Word Mark on the
first page of the offering, satisfies this requirement.
4.2.4 Review of Solicitations
The Corporation reserves the right to review samples and approve or refuse to
approve use of a Solicitation. Amended samples, if required as a result of this
review, also must be forwarded to the Corporation for review.
4.2.4.1 Linked Card Programs >>
Without the express prior written consent of the Corporation, an Issuer may
not use a Solicitation or conduct any advertising, promotion, marketing, or the
like in connection with a Card Program that is in any way linked to a different
payment card program.
4.2.5 Signage System
The Corporation’s interlocking circles signage system is employed when one or
more brands using the MasterCard interlocking circles device is accepted at a
point of interaction. The system requires the consecutive vertical or horizontal
display of the brand Marks in the following sequence—MasterCard, MasterCard
Electronic, Maestro, Cirrus. Of the four brands, only those brands that are
accepted at a particular point of interaction may be displayed there. The
MasterCard, Maestro, and Cirrus brands must be displayed on an ATM. The
MasterCard Electronic brand mark must not be displayed on an ATM.
©1969–2012 MasterCard. Proprietary. All rights reserved.
MasterCard Rules • 12 December 2012 4-3