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IFA International 2019 Review Edition

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NEWS BROUGHT TO YOU BY

NEWS BROUGHT TO YOU BY EDITORIAL Richard Barnes Editor-In-Chief IFA – INCREASINGLY INTERNATIONAL This publication’s name “IFA INTERNATIONAL” is increasingly apt when it comes to describing the show. Especially this year. Why more now than before? Because for the third year in a row, more than half of all the trade visitors attending IFA came from outside of Germany. Added to this is the fact that media from 160 countries attended this year, and 2,800 of them were from outside Germany. What does all this mean? Basically, it means there is no other consumer electronics and home appliances event of this kind on the planet bringing so many international trade visitors and press to one place. Added to that, we have the fact that IFA takes place at a crucial moment each year, when final purchase decisions are being made for stocking stores for the holiday season. Dr Christian Göke CEO, Messe Berlin WHEN ONLY THE BEST CAN DO The advantages might seem obvious. This wasn’t always the case. Eight or ten years ago, one executive of the world’s largest electronics manufacturers questioned why IFA wasn’t held at the beginning of the year, when they had their product launches. We suggested that perhaps the product launches should be later in the year. While I would not think that it might stem from our conversation, it is interesting to note that nowadays most companies are having important product launches at this time, rather than at the beginning of the year. As was also so wisely pointed out by Mr Kamp of gfu (see page 20), not only will there be more “buzz” for the holiday season for these products, but the margins will be much higher. All this just goes to underline the fact – yet again – that IFA is the right show, in the right place at the right time This year once again, IFA lived up to its reputation as the world’s most important trade show for consumer electronics and home appliances. “As an important driving force for trade and industry and the world’s most important platform for consumer electronics and home appliances, IFA 2019 met the high expectations. With its large number of innovations, it has a positive influence on the mood of the international markets. IFA witnessed unexpectedly stable high order volume in regard to the current market situation which laid the foundation for a successful year-end business,” explains Hans- Joachim Kamp, Chairman of the Supervisory Board of IFA organizer gfu Consumer & Home Electronics. “We are satisfied with the results of IFA 2019. Accordingly, the household appliance industry is optimistic about the future. This year too, IFA has strengthened its position as the world’s significant trade show for home appliances and made a positive contribution to the market development,” states Dr. Reinhard Zinkann, Chairman of the ZVEI. Meanwhile, picking up a theme developed in one of IFA’s most famous keynotes, by Albert Einstein in 1930, Dr Christian Göke, CEO of Messe Berlin, said that in today’s day and age Einstein would probably “call on the best and the brightest minds in the world, whoever they are, and wherever they live, whichever country they call their home, to pool their knowledge and co-innovate to create a better world” IFA International is a CLEVERDIS Publication • 65 avenue Jules Cantini - Tour Méditerranée – 13006 Marseille, France • Tel: + 33 442 77 46 00 • SARL capitalised at €155,750 • VAT FR 95413604471 • RCS Marseille 413 604 471 • info@cleverdis.com • www.cleverdis.com • During IFA: Press Center – Hall 6.3 – Room 201• info@ifa-international.org • www.ifa-international.org • Publisher: Gérard Lefebvre • Publishing Director: Jean-Guy Bienfait • Managing Director: Jean-François Pieri • Project Manager: Bettina Badon • Editor-in-Chief: Richard Barnes • Head of Editorial team: John Falchetto • Editorial team: Stuart Braun, Neil Churchman, Neil Cole, Andy Fry, Simon King, Rosamund Mather, Julian Newby, Brendan O’Shea, Bob Snyder • Photos: Tom Maelsa • Art Director: Hélène Beunat • Design & Page Setting: Guillaume Kaercher, Guillaume Vinrich • Distribution Manager: Jasdeep Singh • With the participation of: Siyu Geng, Benjamin Klene, Luciana Lodolo, Dominic Streuber • To contact them : first name.last name@ifa-international.org • Cover: Messe Berlin GmbH © CLEVERDIS 2019 - Registration of Copyright September 2019 Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used for professional or commercial ends. While all efforts have been made as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in no case be held responsible for the consequences, whatever their nature may be, that may result from the interpretation of this data or content, or any eventual errors therein. Any reproduction of the content of this publication, even partial, by any means whatsoever, is strictly prohibited without the prior autorisation of the publisher. Any copy, whether by photography, photography film, magnetic tape, disc or other means constitutes a forgery, liable to punishment under French law according to the legislation of 11 th March 1957 covering copyright. All brands cited in this publication are registered trade marks and/or belong to companies which are their respective proprietors. The publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs and other documents supplied by those included in this publication imply the acceptance by their authors of their free publication therein. Documents and photographs will not be returned. It should be understood that this publication contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. www.ifa-international.org IFA International • Monday 23 September 2019 3

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