28.06.2013 Views

Tam Metin

Tam Metin

Tam Metin

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Middleton, Victor T. C. (1993 ). Marketing In Travel And Tourism. London:<br />

British Library Cataloguing In Publication Data.<br />

Middleton, V. Clarke, J. (2002). Marketing In Travel And Tourism. British<br />

Library Cataloguing.London.<br />

Nair, S. K. Tarasewich, P. (2003). A Model And Solution Method For Multi-<br />

Period Sales Promotion Design. European Journal of Operational<br />

Research, Volume: 150, p:672–687.<br />

O’Donnell, T. Humphreys, P. McIvor, R. Maguire, L. (2009). Reducing The<br />

Negative Effects Of Sales Promotions In Supply Chains Using Genetic<br />

Algorithms. Expert Systems With Applications, Volume:36, p:7827-<br />

7837.<br />

Oluç, Mehmet. (2006). Temel Pazarlama Kavramları. İstanbul: Beta<br />

Yayıncılık.<br />

Öter, Zafer. (2007). Seyahat Acentelerinde Pazarlama Bilgi Sistemlerine<br />

Turist Rehberlerinin Katkıları: Ege Bölgesi Örneği. Yayınlanmamış<br />

Doktora Tezi. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü. İzmir.<br />

Öztürk, Sevgi Ayşe. (2003). Hizmet Pazarlaması. Bursa: Ekin Kitabevi.<br />

Pagan, J. A. Sethi, S. Soydemir, G.A. (2001). The Impact Of<br />

Promotion/Advertising Expenditures On Citrus Sales. Applied<br />

Economics Letters, Volume: 8, pp.659-663.<br />

Peattie, S. Peattie, K. (2003). Sales Promotion. The Marketing Book,<br />

Editör:Michael J.Baker, Great Britain.<br />

Pileliene, Lina. (2010). Determination Of Combinations Of The Attributes Of<br />

Sales Promotion For Different Loyalty Stages' Customers.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!