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Management Theory And Studies For Rural Business And<br />

Infrastructure Development, Number: 20 (1), p:115-120.<br />

Pirinçcioğlu, Funda. (2008). Beş Yıldızlı Otel İşletmelerinde Satış Geliştirme<br />

Faaliyetleri Ve Bu Faaliyetlere Yönelik Eğitim Planlaması (Antalya Ve<br />

Florida Örneği. Yayınlanmamış Yüksek Lisans Tezi. Gazi Üniversitesi<br />

Eğitim Bilimleri Enstitüsü, Ankara.<br />

Pizam, Abraham. (1990). Evaluating The Effectiveness Of Travel Trade<br />

Shows And Other Tourism Sales-Promotion Techniques. Journal of<br />

Travel Research, Volume:29, Number:1, p:3-8.<br />

Poel, D. V. Schamphelaere, J. D. Wets, G. (2004). Direct And Indirect Effects<br />

Of Retail Promotions On Sales And Profits In The Do-It-Yourself<br />

Market. Expert Systems With Applications 27, p: 53–62.<br />

Promotion Marketing Association (2002), “Promotion Found to Improve<br />

Shopping Experience, Driving Sales of Products and Services,” Web:<br />

http://www.pmalink.org/resource/resmgr/research_members_only/tren<br />

d_mar06.pdf adresinden 4 Mart 2010 tarihinde alınmıştır.<br />

Sales Promotion Service (2010). Consumer and Trade Sales Promotions.<br />

Web: http://www.salespromo.com/consumerandtradepromotions.htm<br />

adresinden 6 Mart 2010 tarihinde alınmıştır.<br />

Standing, Craig. Vasudavan, Thandarayan. (2001). The Impact Of Electronic<br />

Commerce On The Travel Agency Sector. Western Australia: Edith<br />

Cowan University Pres:<br />

Standing, C. Borbely, S. Vasudava, T. (1999). A Study Of Web Diffusion In<br />

Travel Agencies. Proceedings Of The 32nd Hawaii International<br />

Conference On System Sciences, Volume:5.

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