wb-programm-2013.pdf - A Vista Studios

Executive Corporate
Communication
Education
Provider: MCM-HSG – Institut für Medien- und
Kommunikationsmanagement
Dates: June 2013–May 2014
Duration: 9 days
Application deadline: 01.02.2013
Locations: St.Gallen, Switzerland; Barcelona, Spain;
Fontainebleau, France
Price: EUR TBA
Language: English
Contact:
Prof. Dr. Christian Fieseler
Blumenbergplatz 9, CH-9000 St.Gallen
T | +41 (0)71 224 2297
F | +41 (0)71 224 2771
E | christian.fieseler@unisg.ch
www.mcm.unisg.ch
Program & benefits
As a top Corporate Communication professional
you want to demonstrate business
acumen, a thorough understanding of your
company’s business and strategy and increase
your impact in the Boardroom. ECCE Academy’s
2013/14 program is specially designed to
take you to a new level.
• Module I: New Insights into Corporate
Communication, 2–5 June 2013, University
of St.Gallen, Switzerland.
• Module II: Business strategy, 17–20 Nov.
2013, IESE Barcelona, Spain
• Module III: Leadership & Personal Impact,
18–21 May 2014, INSEAD Fontainebleau,
France.
Each module will feature a challenging evening
session with a recognized communications
thought-leader or practitioner.
Unique benefits for you and your company.
• A strongly enhanced sense of business acumen
and strategic understanding
• Knowledge of the latest corporate communication
principles and developments
• Techniques for connecting effectively at
Board level
• Greater understanding of how to be a
trusted advisor and close business partner
to your CEO and other senior directors
• Extended ability to work with and influence
different interest groups, both formally and
informally – outside and inside the company
• New skills and heightened self-awareness
for your professional advancement
• An invaluable ECCE Academy alumni network,
providing career-long opportunities
for sharing experiences and ideas
• A certificate providing recognition of your
achievement
Objective
• A concentrated, carefully planned program:
designed to fit into high-pressure
schedules, making the link between communication
and business success
• An impact-enhancing curriculum: highly
relevant for personal effectiveness and
performance
• An outstanding faculty: top European
business schools with foremost thinkers in
business leadership, business strategy and
business impact
• A fully customized module on Corporate
Communication and new media, based
on extensive research amongst corporate
communication professionals, designed
to meet the professional’s most relevant
and pressing requirements, dedicated to
provide the latest (academic) insights in
your professional field
• An exclusive network of peers: sharing
experiences and ideas with other senior
communication professionals from leading
European companies, offering broad
perspectives and experiences.
Structure
Three 3-day modules at 3 top European business
schools: University of St.Gallen, Switzerland,
IESE in Barcelona, and INSEAD, near
Paris, spread over a period of 12 months.
• Top level courses in enhancing leader-ship
and influencing others, knowing the business
and building your knowledge, all in
one package.
• Exclusively and entirely focused at senior
communication professionals
• Including 360° feedback
• One evening reserved for an interactive
session led by a stimulating, recognized
guest speaker
• Other evenings for informal contacts and
group work
Target group & Admission
• Designed for individuals who are senior
communication professionals or their deputies,
in business, industry or the public
sector
• Twenty (max) participants at a time, to
guarantee an optimal blend of personal
attention and group interactivity
• Fluency in English essential
• Participants should be ambitious, open to
new ideas, interested in improving their
business contribution and in benefitting
from greater recognition from their C-suite
colleagues.
A tailored (in-house) program for businesses
and other organisations is also available.
ECCE Academy endorses diversity and seeks
a varied spread of geographic representation,
aiming to have a broad group of participants
from a wide range of European companies,
organisations and agencies, to achieve valuable
and stimulating interaction and networking
during and after the program.
Executive Education | 73