ebook - Enterprise 2.0 - VOSS

3 Enterprise 2.0: How Business is transforming in the 21st Century 37
Figure 13
Let us take a look at the state of Enterprise 2.0 (Fig. 13). I will open your eyes with
what we are seeing on the ground with companies that are doing this. What is
interesting is as of 2009 social tools have become main stream and now social
software is the number 2 used application online beyond email. The only thing that
is used more than social tools online is search, 93%. Social networks are about 88%
in most developed nations. What is interesting is that most companies have the tools
now too, about half of them as this year. That is a big change. But we not really using
them still. We have not figured out how to strategically use them. We mostly
tactically use them. We only have to look around for those KatrinaLists, for those
AOL stories that I told you about. We are not even looking for the most part, but they
are still there. Most organizations have the tools. They are using them.
This is blurring the lines interestingly between the consumer and the workplace as
well. So, we have uneven adoption. What is very interesting is we seem to see the
farer you get away from the technology business the less likely you are to do this.
Microsoft tells 30.000 wikis, not 30.000 wiki pages, but 30.000 wiki sites, three
years ago. Nokia again is a very big adopter of wikis. Intel, all the years ago. The
next layer of companies, primarily media companies and then financial institutions,
DRKW. Here in Germany was one of the very first big enterprises to do upon case
studies. Because financial institutions are very competitive and they need every edge