ebook - Enterprise 2.0 - VOSS

40 Dion Hinchcliffe
Correspondingly I have some Google Trends graphs here (Fig. 15). I am not going
to give you a lot of data. I don’t want to tell you more stories again. So, there are a
couple of slides here. I would said, that the yellow line is the global interest in
traditional knowledge management. Whereas if you look at social media and
Enterprise 2.0 social media has eclipsed to knowledge in terms of global interest.
Enterprise 2.0 is a term that mostly follows in this room care about but the rest of the
world calls it social media. IT is a very important distinction.
Here is the global interest of blogs, wikis and then you can see Twitter in 2009 a big
spike up. Compared to traditional forms of communication and collaboration. If you
look at things like telephone and email, that is yellow and green, so they have been
also eclipsed by blogs and wikis in terms of global interest.
Where are we right now with this? This is the stand where the classic adoption occur.
You get the early adopters, you had this big gap. Early adopters tend to be really
early. They arrived years ahead of the rest of the market.
Consumer blogs and wikis and social networks are only in the mainstream face as we
saw. The Enterprise 2.0 is just now crossing the adoption chasm. We see this year is
a lot of interest suddenly, in Germany and elsewhere in the world.
What is interesting now I tracked every piece of data I came about who is doing this
and what is happening to them. We currently tracked hundreds of companies, most
of them Global 2000 firms. With pilot projects have rolled this out as far as
160.000 people on blogs at least for three years now. Some of these stories are old
so as many of these implementations are now not pilots. An interesting small and
medium sized businesses slow to adopt. Everyone expected the opposite that big
conservative organizations would move slower than small medium companies. It is
not happening, very interesting.
I told you the AOL story. Another one I will tell you is Constellation Energy. They
are one oft he biggest utility companies in the Mid Atlantic on the East Coast of
United States. They wanted to get ahead. They were hearing things like what we
were talking about today and they said, they wanted to go ahead before too many
things happen from the bottom up. Let’s get out and try and give the solutions before
they happen to us. They did a survey and the found that 40 of their 65 departments
already had wikis, sometimes a long time ago. Now they had a real problem. They
had to figure out how they are going to reconcil all this because by not recognizing
what would happening in their organizations and responding too late. Now they had
a lot of clean up to do. This is the other message: your timing is important.