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major manufacturer/distributor websites (see some in Table 7.3) and research the features<br />

and specs of an entire product line. You can also go to the bottom of the food chain—<br />

retailers and dealers—and see what they have to offer and for how much.<br />

Because media are so personal, it’s always best to sample them yourself before deciding<br />

on a larger order. One of the best ways to try out different media is to order sample packs;<br />

most major brands offer them. If, however, the goal is to evaluate different brand samples,<br />

then go to the dealers that carry more than one brand. For example, <strong>Digital</strong> Art<br />

Supplies has “A Bit of (Almost) Everything Multipack” with paper samples from various<br />

brands and mills all in one box. They also have themed multipacks like “Dual-Sided<br />

Multipack” and “Photographer’s Multipack.” It’s a great way to touch, feel, and try out<br />

different inkjet papers.<br />

Matching Ink to Media<br />

If there is one lesson to take away from this chapter, it’s this: You must carefully match<br />

your inks and media to get the best and the most permanent inkjet output. Think of it as<br />

a system; everything has to work together. Some points to remember:<br />

■ If you want to print on uncoated fine-art paper, use dye-based inks; pigments will look<br />

muddier (Epson DuraBrites an exception). But, be aware that the dye inks may fade<br />

more quickly.<br />

■ Use pigment inks on coated papers; use dyes on both coated and uncoated papers. Check<br />

the paper specifications carefully for compatibility.<br />

■ In general, use pigment inks if you require maximum print permanence, or use a dyeink/media<br />

combination that specifically offers greater permanence.<br />

■ If you want to use pigment inks on glossy or semi-glossy papers, carefully check for<br />

ink/paper compatibility. You may need a protective coating or spray.<br />

■ Although dye inks can usually produce brighter colors, pigments on carefully matched<br />

media can come very close to dyes in terms of color gamut.<br />

■ Pigments, in general, tend to exhibit more metamerism, although newer pigment inks<br />

have reduced the problem. Other strategies, like using certain RIPs, can also minimize<br />

metamerism.<br />

■ Try to use matching ink/media systems when possible. These can come from OEMs or<br />

from third-party suppliers.<br />

As soon as the ink hits the paper, a chain of events takes place, and you want to understand<br />

and control the resulting physical and chemical interactions as much as possible.<br />

You may have a better chance of achieving this goal with the consumables recommended<br />

by the printer manufacturer. As I’ve already said, companies like Canon, Epson, and HP<br />

have spent a great deal of time and money to come up with a complete system of inks,<br />

media, and printers that optimize print quality.<br />

Chapter 7 ■ Choosing Your Consumables 245

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