Digital Prints

26
Mastering Digital Printing
(U.S. and UK), and the Library of Congress are now reproducing some of their most
important holdings by way of digital printing.
However, digital printing is not just for museums. Most professional photographers are
now creating their portfolios from digital prints, and the National Geographic headquarters
in Washington, D.C., uses both a Durst Lambda and a Fuji Frontier to do 90 percent
of its for-the-public and internal photographic printing.
The proof is in the acceptance of digital printing technologies by large and small art galleries,
mini and custom photo labs, online photo services, and by e-commerce businesses that are
providing art buyers with high-quality prints that fit somewhere between inexpensive posters
and unobtainable originals. Then, there are the hotels, shops, corporations, and other businesses
that have gotten into the digital act, commissioning, purchasing, and displaying both
original and reproduction digital prints for customers and clients to enjoy (see Figure 1.4).
Figure 1.3 Unique Editions, aka
Digital Atelier, in the learning center at
the groundbreaking event Digital
Atelier: A Printmaking Studio for the
21st Century at the National Museum
of American Art of the Smithsonian
Institution in Washington, D.C., in
1997. From left: Dorothy Simpson
Krause, Karin Schminke, Bonny
Lhotka, Helen Golden, and the late
Judith Moncrieff (in back).
Courtesy of Digital
Atelier/www.digitalatelier.com
Figure 1.4 This exhibition of
photographer Andrew Darlow’s
limited-edition inkjet prints on
watercolor paper took place at Renny
& Reed, world-renowned florist and
event design firm on Park Avenue in
New York City in 2004.
Courtesy of Andrew
Darlow/www.andrewdarlow.com