Digital Prints

Pictage offers a similar service for wedding photographers. The workflow steps are: (1) digitization
of film or uploading digital files, (2) online editing and proofing, (3) ordering and
fulfillment. As soon as the event is released, an automatic e-mail is generated providing
instructions and access to the event at Pictage.com, where attendees can instantly view and
purchase the images. Pictage not only processes the credit card transaction but then produces
the finished prints (digital photo print) before shipping them directly to the customer.
Shutterfly has its own version of this type of service with its Shutterfly Pro Galleries. They
can handle everything from ordering, payment, printing, and shipping.
Gary Goldberg, Toronto professional photographer featured in Chapter 1 who shoots weddings,
portraits, and events in addition to creating his fine-art work, uses the services of
California-based DigiLabs (see Figure 10.9). “I control the e-commerce website galleries
using DigiLabs’ software,” Goldberg explains. “I can integrate a PayPal shopping cart into
the site, and instead of having another company do the order fulfillment, the order comes
to me from PayPal, and I send it to my local digital lab (Pikto), which uses the Agfa
D-Lab system for final prints up to 12 × 18 inches. Anything bigger than that I do myself
on my Epson 7600. I then send the final prints to my client.”
Goldberg also orders double-sided “proof magazines” from DigiLabs that are printed with
HP Indigo printers.
Whether you make your own prints or have a print service do it for you, you’ll eventually
want to push the limits of digital printing. Read on to find out how.
Chapter 10 ■ Using a Print Service 335
Figure 10.9 DigiLabs software
allows Goldberg to upload customized
e-commerce web galleries with his
personal look and feel; DigiLabs is
invisible to his customers.
Courtesy of Gary Goldberg Photography
www.garygoldbergphoto.com