Digital Prints

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Mastering Digital Printing
Artistic Intent: Sometimes, the type of print or the artistic intent determines the display
method. For example, UK photographer/artist Henry Reichhold makes “walkway art,”
which involves covering bridges with inkjet prints attached end-to-end (see Figure 9.12).
He’s actually thinking beyond just bridges to other forms of walks, streets, roads, etc. that
could be covered with his unique “walkable art.”
Print Arrangement: Which is better? Fewer, larger pieces separated by vast wall space or
many pieces clustered together in tight groupings? Entire workshops are given to artists
and gallery directors so they can fine-tune their displays for maximum benefit.
Hanging Style: I have seen everything imaginable from traditional framing to prints
pinned to the wall with arrows shot from bows. Use your creativity!
Figure 9.12 Fine-art photographer
Henry Reichhold stands next to one
example of his “walkway art.” In this
case, the single piece of multiple inkjet
prints spans the top walkway of
London’s Tower Bridge. The Canon
large-format inkjet prints are glued
end-to-end and over-laminated for
hard use with the public walking on
them, which he encourages.