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The merging of the externalities (Stages 2 and 3) with the internaIities (Stages 4 and 5) has
resulted in the SWOT analysis. This is about bringing together the organization's strengths,
weaknesses, opportunities and threats in order to identify a strategic niche that the
organization can exploit (Robbins, 200 I). In support ofthis model, the study acknowledges
the developmental ability of local and international tourism through the existing landscape
and cultural features. The roles ofhistorical sites such as the battlefields and Ondini cultural
museum; and nature reserves like Ophathe Emakhosini heritage site in the study area are
accommodated in the model with a view to improve the situational, land use and local
economic development in Ulundi.
Stage 6: Reassessment oforganization's mission and objectives
In the light of the SWOT analysis and identification of the organization's opportunities,
municipal management re-evaluates its mission and objectives. Are they realistic? Do they
need modification? Ifchanges are needed in the organization's overall direction, this is where
they are likely to originate. In the absence ofany changes, municipal management is ready to
begin the actual formulation of strategies. The study proceeds to the next stage 7 with an
assumption that its objectives as set out in chapters one and six are sufficiently realistic. In
this research, the findings indicate that there is the need for a change in direction towards
improving knowledge about the landscape and cultural attributes since little is known about
them by the household heads. The findings also point to the fact that these resources have not
been put to maximum use to support appropriately the growth and development of the study
area Hence, the need for the derivation of a model that would respond accordingly to
SWOT analyses, for effective utilisation of the local resources to advance local
developmental agendas.
Stage 7: Formulation ofstrategies
This study proposes an environment-based strategic option in the main and it justifies this
strategic path for purposes of adding value to the Ulundi Local Municipal and to build
sustainable competitive advantage. To illustrate the some ofthe strategies that could enhance
the economies of Ulundi, two methods are proposed: the matrix of market options and the
increased product or service oftechnical innovations.
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