Tackling the future challenges of Organic Animal Husbandry - vTI

! Agriculture and Forestry Research, Special Issue No 362 (Braunschweig, 2012) ISSN 0376-0723
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potential consumer groups for goat kid meat, it seems appropriate to target consumers of lamb, if
possible. Knight et al. (2006) also found that consumers of lamb were more likely to eat goat meat.
Suggestions to tackle the future challenges of organic animal husbandry
Producers of organic goat milk products are faced with the situation that it is expensive to raise the
goat kids not needed for restocking the herd and difficult to market them properly. One way to deal
with this situation is to try to reduce costs as much as possible. Here, ethical and animal welfare
standards of organic farming set limits. Another option is to improve marketing strategies and increase
consumers’ awareness and willingness-to-pay through adequate communication measures.
References
Herold, P, Keller, M & Valle Zárate, A (2007): Situationsanalyse süddeutscher Erwerbsziegenhalter. In:
Zikeli, S, Claupein, W, Dabbert, S, Kaufmann, B, Müller, T & Valle Zárate, A: Zwischen Tradition und
Globalisierung. 9. Wissenschaftstagung Ökologischer Landbau, Hohenheim, 20.-23.03.2007, Band 2,
509-512.
Knight, E, House, L, Nelson, MC & Degner, RL (2006): An evaluation of consumer preferences regarding
goat meat in the South. Journal of Food Distribution Research 37(1), 88-96.
Löhle, K & Leucht, W (1997): Ziegen und Schafe. Ulmer: Stuttgart.
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