Tackling the future challenges of Organic Animal Husbandry - vTI

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! Agriculture and Forestry Research, Special Issue No 362 (Braunschweig, 2012) ISSN 0376-0723 Download: www.vti.bund.de/en/startseite/vti-publications/landbauforschung-special-issues.html avoidance of boar taint. Average willingness-to-pay for fattening of boars was only slightly lower (2.12 €) and the share of zero bids a bit higher. Here, particularly uncertainty about taste may have influenced bidding behavior. For immunocastration, the share of zero-bids was with almost 50 % the highest of all methods, while at the same time average willingness-to-pay was lower than for the other alternatives but still higher than for the standard procedure of castration without pain relief. This suggests a polarization of opinions towards immunocastration. On the one hand, some participants placed relatively high bids for this alternative, maybe due to animal welfare considerations. On the other hand, some participants did not want to buy the product at all, which may be due to the intensive discussion on food safety issues. Castration without pain relief resulted in the lowest average WTP (1.19 €) with a high share of zero-bids which reflects the clear rejection of this castration method expressed in the focus group discussions. Table 1. Average willingness-to-pay for the 80 g packages of salami and share of zero-bids (n=88) Method Average willingness-to-pay (Euro) Share of zero bids (%) Castration with anesthesia and analgesia 2.17 13.6 Fattening of boars 2.12 20.7 Immunocastration 1.33 47.7 Castration without pain relief 1.19 40.9 Discussion The results suggest that for organic farming castration with pain relief and fattening of boars may be acceptable alternatives to consumers while opinions towards immunocastration were rather ambivalent. In other studies attitudes towards immunocastration were rather positive (e.g. Hofer and Kupper 2008; Vanhonacker et al. 2009). This discrepancy may be explained by the fact that our sample consisted of organic food consumers, who are particularly sensitive to health and food safety issues (Hughner et al. 2007). Consumers used different criteria to evaluate the alternatives. Hereby, they were aware of the need to trade-off these criteria, e.g. animal welfare and taste, and individual preferences depended on the weight given to a certain criterion. The relevance of the criteria differed between the alternatives, which should be considered in communication efforts regarding the implementation of the alternatives. Suggestions to tackle the future challenges of organic animal husbandry Animal welfare is one of the most important reasons for buying organic products in Germany (fischerAppelt relations 2012; Pleon 2010). Organic consumers have high expectations regarding animal welfare standards, even though they often do not know much about specific animal husbandry practices. Therefore, it is crucial for the organic sector to balance consumer expectations and reality of animal husbandry in order to avoid great discrepancies which could disappoint and appall consumers. References Burns, AC & Bush, RF (2010): Marketing Research. 6th edition. Pearson Education: Upper Saddle River, New Jersey. Commission Regulation (EC) No 889/2008 (2008): Commission Regulation (EC) No 889/2008 of 5 September 2008 laying down detailed rules for the implementation of Council Regulation (EC) No 834/2007 on organic production and labelling of organic products with regard to organic production, labelling and control. 294
RAHMANN G & GODINHO D (Ed.) (2012): Tackling the Future Challenges of Organic Animal Husbandry. Proceedings of the 2 nd OAHC, Hamburg/Trenthorst, Germany, Sep 12-14, 2012 fischerAppelt relations (2012): Ökobarometer 2012 - Repräsentative Bevölkerungsbefragung im Auftrag des Bundesministeriums für Ernährung, Landwirtschaft und Verbraucherschutz (BMELV). http://www.oekolandbau.de/fileadmin/redaktion/dokumente/journalisten/Oekobarometer2012_Sheets_B A.pdf (Last accessed: 29/Feb/2012). Gläser, J & Laudel, G (2006): Experteninterviews und qualitative Inhaltsanalyse. 2. Auflage. VS Verlag für Sozialwissenschaften: Wiesbaden. Hofer, S & Kupper, T (2008): Alternative Methoden zur konventionellen Ferkelkastration ohne Schmerzausschaltung. Umfrage zur Akzeptanz der Impfung gegen Ebergeruch (Bericht 3). http://www.shl.bfh.ch/fileadmin/docs/Forschung/KompetenzenTeams/NutztierUmweltInteraktion/ProSc hwein/Synthesebericht/B14_Umfrage_zur_Akzeptanz_der_Impfung_20080331.pdf (Last accessed: 14/Sep/2011). Hughner, RS, McDonagh, P, Prothero, A, Shultz II, CJ & Stanton, J (2007): Who are organic food consumers? A compilation and review of why people purchase organic food. Journal of Consumer Behaviour 6(2/3), 94-110. Lusk, JL & Shogren, JF (2007): Experimental Auctions - Methods and applications in economic and marketing research. Cambridge University Press: Cambridge. McAfee, RP & McMillan, J (1987): Auctions and Bidding. Journal of Economic Literature 25(2), 699-738. Pleon (2010): Öko-Barometer 2010 - Repräsentative Bevölkerungsbefragung im Auftrag des Bundesministeriums für Ernährung, Landwirtschaft und Verbraucherschutz (BMELV). http://www.oekolandbau.de/fileadmin/redaktion/dokumente/journalisten/publikationen/OEkobarometer_ Bericht_2010.pdf (Last accessed: 17/Dec/2010). Vanhonacker, F, Verbeke, W & Tuyttens, FAM (2009): Belgian consumers' attitude towards surgical castration and immunocastration of piglets. Animal Welfare 18(4), 371-380. 295
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Foreword Organic animal husbandry s
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Content RAHMANN G & GODINHO D (Ed.)
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Introduction RAHMANN G & GODINHO D
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Abstract RAHMANN G & GODINHO D (Ed.
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Discussion RAHMANN G & GODINHO D (E
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Factors Plant Height (cm) RAHMANN G
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