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Notting Hill Carnival Strategic Review - Intelligent Space

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(a) increasing the amount of live music performances at the <strong>Carnival</strong>;<br />

(b) ensuring that Caribbean and African music remains at the heart of the <strong>Carnival</strong>’s music<br />

programming strategy;<br />

(c) introducing agreed music playlists within the <strong>Carnival</strong> entertainment area;<br />

(d) developing commercially viable <strong>Carnival</strong>-related music products and services; and<br />

(e) cultivating new audiences for traditional Caribbean and African music.<br />

25. We would like to see a greater level of partnership between the <strong>Notting</strong> <strong>Hill</strong> <strong>Carnival</strong> and the<br />

Caribbean food and drink industry. The former has been instrumental in promoting the latter, the<br />

value and potential growth of which should not be underestimated. We believe that significant<br />

opportunities and synergies exist to not only strengthen the <strong>Carnival</strong>’s economic base through<br />

branding and sponsorship, but also increase the quality and professionalism of the food and<br />

beverage offered. We therefore recommend the development and implementation of a Caribbean<br />

Food and Drink Strategy for the <strong>Carnival</strong> which:<br />

(a) encourages the development of mutually beneficial strategic partnerships between such<br />

organisations as the Caribbean Cuisine Consortium and the <strong>Carnival</strong>;<br />

(b) ensures that 100 per cent of the income from stall license fees is handed over to the <strong>Carnival</strong><br />

organisers; and<br />

(c) explores the possibility of the local authorities working with the <strong>Carnival</strong> organisers to<br />

consider the establishment of a limited number of alcohol sites which would be a significant<br />

source of revenue for the <strong>Carnival</strong> and could cover the costs associated with providing toilets.<br />

137

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